Sophia Ahmad serves as Executive Vice President, Chief Marketing Officer, for Xfinity Consumer Services. In this capacity she leads Xfinity’s marketing group.

Ahmad is responsible for Xfinity’s brand marketing strategy and execution. The marketing group creates compelling brand marketing campaigns, with customer-centricity at the heart, across all customer touchpoints. Xfinity’s marketing leverages best-in-class customer research, digital and commercial functions.   

Ahmad joined Comcast from Sky UK, where she worked from 2004 to 2019. During this time, she held leadership roles in the Marketing and Finance functions. Ahmad worked on the launch of NOW TV, Sky’s OTT streaming service, the acquisitions of Sky Italia and Sky Deutschland and Sky’s Operating Efficiency program. Most recently she led the Sky Mobile business unit, driving substantial growth in revenue and profit, reaching over one million customers and becoming the UK’s fastest growing mobile network.

Prior to joining Sky UK, Ahmad served as an audit associate at Ernst & Young, London.  

Ahmad received her bachelor’s degree from The University of Birmingham and is a member of the Institute of Chartered Accountants in Scotland.