Craig Robinson is Executive Vice President and Chief Diversity Officer for NBCUniversal. He reports to NBCUniversal CEO Jeff Shell.
In partnership with the company’s business leaders, Robinson works to define and build a culture that embraces and values diversity in its workforce, culture, content and perspectives. Additionally, alongside Comcast Chairman and CEO Brian Roberts, Robinson is leading Comcast’s $100 million commitment to fight injustice and inequality, and to accelerate company efforts in all areas of diversity, equity and inclusion. In this role, Robinson spearheads social justice efforts across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with international, national and local organizations to drive meaningful change against racism and inequality.
Robinson also oversees the company’s nine Employee Resource Groups with over 80 global chapters, co-chairs the industry-leading Comcast NBCUniversal Joint Diversity Advisory Council and serves as the main liaison between NBCUniversal and key local and national advocacy organizations.
The company has been acknowledged for its leadership in diversity & inclusion, with repeat recognition on the Forbes list of Best Employers for Diversity, the Fortune list of 50 Best Workplaces for Diversity, and the DiversityInc list of Top 50 Companies for Diversity.
Robinson was named to his position in August 2011, having previously served as President and General Manager of KNBC-TV, the NBC Owned Station in Los Angeles, where he oversaw all aspects of the television station including news, sales and community relations.
Previous roles include President and General Manager of WCMH-TV, the NBC affiliate in Columbus, Ohio; Vice President of Sales for WRC-TV, NBC’s Owned Station in Washington, DC; and Local and National Sales Manager of KCBS-TV in Los Angeles. After studying Political Science at UCLA and a brief stint in retail sales and management, he took an entry level job at KCBS-TV (then KNXT-TV) in Advertising Sales and quickly realized that broadcasting and entertainment was where he wanted to spend his career. He joined NBC in 1996.
Raised in the Echo Park district of Los Angeles, Robinson’s interest in issues of social justice was sparked at an early age by his parents. His Chinese-American mother retired after a long career in public service, much of it in support of low-income families through the Aid to Families with Dependent Children program. Robinson’s father was one of the first Black consultants for the Fair Employment Practices Commission (FEPC), where he investigated allegations of racial, gender and age discrimination in housing and employment. Race, equality and civil rights were frequent topics at the Robinson dinner table and those discussions continue to inform and drive his commitment to diversity, equity and inclusion today.