Craig Robinson is the Executive Vice President and Chief Diversity Officer for NBCUniversal. He reports directly to NBCUniversal CEO Jeff Shell.
Robinson is responsible for defining, enabling and fostering a corporate culture that values diversity of talent, ideas, values and backgrounds across all parts of the company. He works closely with business leaders across the portfolio to promote these efforts, and acts as the main liaison between NBCUniversal and key national and local figures. He also helps guide the company’s nine internal Employee Resource Groups and serves as co-lead of Comcast and NBCUniversal’s Joint Diversity Council.
Robinson was named to his position in August 2011, having previously served from 2008 as President and General Manager of KNBC-TV, the NBC Owned Station in Los Angeles where he oversaw all aspects of the television station including news, sales and community relations. Robinson was promoted to that position in 2008 after serving as the station’s EVP of Operations and Digital Strategy for one year.
Prior to that, Robinson was the President and General Manager of WCMH-TV, the NBC affiliate in Columbus, OH, for five years. Previous roles include serving as the Vice President of Sales for WRC, NBC’s owned television station in Washington, D.C., and local/national sales manager of KCBS-TV in Los Angeles.
Robinson’s interest in diversity and inclusion was sparked at an early age by his parents. His Chinese-American mother retired after a long career working for the County of Los Angeles, much of it spent serving underrepresented communities. His father was one of the first African-American consultants for the Fair Employment Practices Commission (FEPC), where he investigated allegations of discrimination in housing and employment. Race, equality and civil rights were common topics at the Robinson dinner table and memories of those conversations continue to drive his commitment to diversity and inclusion today. He was raised in the Echo Park District of Los Angeles and graduated from UCLA with a degree in Political Science.