Digital Navigators: Bridging the Digital and Generational Divide
The Age of Connectivity
The Internet connects us to the people and things we love. But, according to a study from the Pew Research Center, Internet users over age 65 are the least likely group to be online. Seniors face unique barriers when it comes to getting online and using new technology due to a digital skills gap. They are also more likely to say they need help learning how to properly use new devices.
In ‘The Age of Connectivity,’ Comcast brought together two generations and two Lift Zones – community centers which provide free WiFi access and digital resources. The goal was to help seniors feel more comfortable accessing the Internet and discover its unlimited possibilities. Teens from the Boys & Girls Club of Southeastern Michigan acted as Digital Navigators to help members of St. Patrick Senior Center get online more confidently– because who knows how to navigate the digital world better than teenagers?
The teens taught the seniors various digital skills – from surfing the web and creating an email account to ordering groceries online and making video calls with friends and family. They also shared some of their favorite social media apps and helped the seniors create their very first TikTok video. Follow their journey as they put their new skills into practice on the Senior Center’s new TikTok account.
For seniors, this is probably on a bucket list they didn't even know they had. And, Comcast helped provide that opportunity and we'll be forever grateful.
Digital Navigators are trusted individuals affiliated with local nonprofits, educational institutions, or governmental organizations who are trained to help people learn how to get online, use devices, and acquire digital skills. They assist those who don’t know where to start and can help open the door to opportunity and economic mobility.
They can help someone:
The Impact of Digital Navigators
Digital Navigators – individuals who are trained to help get more people connected – make a clear, measurable impact in helping to close the digital divide. In fact, a recent Boston Consulting Group survey found that thanks to the support of digital navigators:
Through Project UP, Comcast is investing in community-based programs to support and expand Digital Navigator and broadband adoption efforts in cities and states across the country.
Project UP is our comprehensive initiative to advance digital equity and help build a future of unlimited possibilities.