Two young students do schoolwork at a Lift Zone.

Project UP

We imagine a world where everyone has what they need to shape the future.

As that world becomes more digital, it’s our responsibility to use media and technology to ensure that everyone has the resources and opportunities they need to participate and excel in today’s society.

Project UP is our comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach 50 million people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.


Commitment to reach 50 million people.

10 years

We have been committed to creating and supporting digital equity within the communities we serve for more than 10 years.


Comcast will launch 1,000 Lift Zones nationwide to provide safe spaces for students to access free, high-capacity WiFi by year end.


Comcast RISE to support 13,000 small business owners of color with tech services, marketing resources, and millions of dollars in grants by the end of 2022.


We work with thousands of partners across the country, including nonprofits and city leaders, to provide digital skills training so everyone can benefit from the opportunities that come from being online.

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Comcast Expands Internet Essentials and Pledges $15M to Get More Americans Connected

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Having the Internet and the tools and information necessary to navigate the digital world are critical to opportunity and success. But the unfortunate reality is that not everyone has the same starting point. For more than a decade, we have used our platforms and reach to help bridge the digital divide by putting Internet, technology, and resources in the hands of more people.

Digital skills training is essential to building and supporting the future workforce, yet it remains a barrier to millions. By providing the training and digital skills needed to unlock opportunities and new career pathways in media and technology, we can help everyone prepare for the future of work. In addition to signature training programs within our business, we also partner with leading organizations that provide millions with the support and resources necessary for success.

By creating platforms and programs that enable new voices and stories to be shared, we can help more people shape the future of media and entertainment. Across our company, we provide access and develop pathways for emerging talent, diverse voices, and underrepresented youth to explore careers in arts, news, sports, and entertainment.

Female Forward logo.
Female Forward
NBC’s ‘Female Forward’ initiative forges a pipeline into scripted television for female directors by providing opportunities to shadow an NBC series and then direct an in-season episode.
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Project Innovation
The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations competitive grant challenge, ‘Project Innovation’, supports nonprofits that are helping to move their communities forward through programs that are shaping the next generation of storytellers.
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Writers on the Verge
NBCUniversal’s ‘Writers on the Verge’ provides writers “on the verge” of breaking into episodic television with a final polish to their writing and pitch presentation skills in order to prepare them for a staff writing position following the completion of the program.
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Universal Animation Writers Program
The ‘Universal Filmed Entertainment Group’s Universal Animation Writers Program’, is a first-of-its-kind animation writing program that identifies and develops an inclusive group of talent telling stories with unique narratives across both feature film and television content.
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Original Voices
NBCU Academy and NBC News Studios’ ‘Original Voices’ is a fellowship program awarding diverse documentary filmmakers grants to support feature-length nonfiction films highlighting social issues and identities.
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Arts & Creativity Partners
We amplify underrepresented voices and provide platforms to share ideas with organizations like Ghetto Film School, Youth Design Center, Inner-City Arts, Story Pirates, and Mind Matters.

Too often, business leaders and young innovators don’t have the funding or resources to bring their ideas to life and excel in a digital world. By equipping entrepreneurs and small business owners with the skills, digital resources, and opportunities they need to thrive, we can help them create their own success and achieve long-term growth. Together with partners like the Center for Black Innovation, Echoing Green, Prospera, Native Women Lead, and Ureeka, we’re also committed to making sure the next generation has an entrepreneurial mindset and the tools they need to bring their ideas to life.

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