A young student does schoolwork at a Lift Zone.

Project UP

Project UP is our comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach tens of millions of people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.

$1B

Commitment to reach tens of millions of people.

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10 years — We have been committed to creating and supporting digital equity within the communities we serve for more than 10+ years.

We have opened more than 1,250 Lift Zones nationwide to provide students and families with access to free, high-capacity WiFi.

Now in its third year, Comcast RISE celebrates supporting 13,500 small business owners with tech services, marketing resources, and millions of dollars in grants.

1,000s — We are empowering thousands of Digital Navigators to help get even more people connected to the Internet across the country.

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We know that having access to the Internet along with the tools and information necessary to navigate the digital world are critical to closing the opportunity gap. But, the unfortunate reality is that not everyone has the resources and digital skills they need. For more than a decade, we have used our platforms and reach to help bridge the digital divide by connecting more people to the Internet and getting devices into the hands of people who need them. We also work with our network of thousands of partners to help address barriers to adoption that go beyond affordability, including a lack of awareness that low-income broadband programs exist and a lack of digital skills. By working together to expand broadband adoption, we can help close the homework gap, advance economic mobility, and achieve digital equity.

To help bridge the digital divide, we launched Internet Essentials in 2011 to bring affordable, high-speed Internet to low-income families – and in over 10 years, we’ve connected more than 10 million people. In 2022, we signed on to participate in the Affordable Connectivity Program (ACP) designed to help low-income households connect and stay connected to the Internet by providing an up to $30 per month subsidy ($75 per month in tribal areas) to pay for Internet service, covering the full cost of both Internet Essentials and Internet Essentials Plus for eligible families.

Together with nonprofit partners and city leaders, we have created more than 1,250 award-winning Lift Zones in community centers nationwide to provide students and families with free, high-capacity WiFi. Lift Zones offer not only free Internet connectivity, but also access to hundreds of hours of free educational and digital skills content to help families and site coordinators navigate online learning.

We know that Digital Navigators – trusted voices for those who don’t know where to sign up for Internet service, get a device, or connect to skills training and other resources – are critical to closing the digital divide and reducing socioeconomic inequalities. That’s why we are investing directly in community-based initiatives and programs to launch, support, and scale Digital Navigator and broadband adoption efforts across the country.

Team UP volunteers in a Cradles to Crayons facility.

Team UP is our national employee volunteer program, offering Comcast teams across the country opportunities to give back to their local communities 365-days a year.

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We know that equitable access to skills and development opportunities are essential to building and supporting the future workforce, yet they remain barriers to millions. From creating equitable pathways to technology roles, to supporting young journalists, to opening doors for new voices and stories to be shared, we can help foster the next generation of innovators, creators, and storytellers.

Too often, business leaders and young innovators don’t have the funding or resources to bring their ideas to life and excel in a digital world. By equipping entrepreneurs and small business owners with the skills, digital resources, and opportunities they need to thrive, we can empower them create their own success and achieve long-term growth. Together with partners like the Echoing Green, Native Women Lead, Prospera, StartOut, and Walker’s Legacy, we’re also committed to making sure the next generation has an entrepreneurial mindset and the tools they need to bring their ideas to life.

Comcast RISE is supporting the growth of small businesses and entrepreneurs committed to uplifting their local communities. The program is built to help businesses and their communities thrive with a focus on economic growth.

LIFT Labs gives talented entrepreneurs access to Comcast NBCUniversal’s network of partners, brands, and mentors to foster rapid breakthroughs in media, entertainment, and connectivity.