With consumers watching more entertainment choices — on both the traditional TV and devices like the iPad — 2011 was a landmark year for Xfinity TV that brought customers access to more shows and movies as well as tools and features to personalize viewing and make it easier than ever before to watch across multiple screens.
We kicked off the year by introducing Play Now on the Xfinity TV app, which brought a whole new way to watch to our customers. If you haven't checked it out yet, the app lets you view shows and movies right on your iPad® iPhone® and iPod Touch®. You can also use your iPad, iPhone, iPod touch and Android® as a remote control to search live TV listings, find out what's on Xfinity On Demand and schedule your DVR while on-the-go. The app, available for free, has been downloaded more than 3.5 million times since its launch and now offers more than 8,000 hours of TV episodes and movies to stream.
In May, we reached a major milestone when we surpassed more than 20 billion entertainment views on Xfinity On Demand. We celebrated with the launch of the Xfinity On Demand Awards, which honored the top-performing movies, TV series, musical artists and other programming as determined by what customers watched the most on the service. "The Hangover" won for the most all-time viewed movie on the service. Check out the other winners here.
We added current TV series from ABC and FOX on Xfinity On Demand, making us the first to offer TV series from all four major broadcast networks on video-on-demand (VOD). Now, customers can catch-up and keep-up with their favorite TV series, including current and recent episodes from popular shows like " Up All Night," "Grey's Anatomy," "Revenge," "The Simpsons," "NCIS," " New Girl," "The Office," "Homeland" and a ton more. This fall, we had more than 90% of the new and returning shows available across our VOD and online viewing platforms.
In the past year, the average number of views on Xfinity On Demand grew to more than 370 million each month. Customers favorite programming included top-rated TV series, kids programming and movies that were available on Xfinity On Demand the same day as the DVD release.
XfinityTV.com rolled out a whole new suite of tools and enhanced features to make viewing across screens easier than ever. We added a simplified site navigation to help customers quickly find what they want to watch, a new video player and more entertainment choices, including popular TV series, hit movies, kids programming, indie films, movie collections, editorial selections, activities for kids and families, specials, exclusive content and sports. It's the only place online that offers current content from all major broadcast networks — ABC, CBS,FOX and NBC and all the major premium providers — HBO, Showtime, Cinemax, Starz and Encore. The site now offers more than 200,000 entertainment choices and is visited by about 8 million viewers each month.
As viewing on the traditional TV and across screens continues to increase, we'll keep working to bring content to additional devices, like the Xbox, along with more personalized tools that put viewers in the driver's seat in 2012.