XFINITY On Demand Reaches 20 Billion Views
Today, we announced an industry first in TV history: our customers have watched more than 20 billion entertainment choices on Xfinity On Demand. What does this say about how the service has changed consumer viewing behavior? It reveals a lot, actually, but before we get into that, let me give you a little history.
In 2003, On Demand was born. It was the first introduction of a time-shifting technology that gave consumers a way to instantly access movies and TV series anytime they wanted with just the click of the remote. The service offered customers the majority of entertainment choices for free — and today that is still the case. This has been a key factor in the service's success and one that continues to drive viewership.
Over the years, we expanded the number of choices available on the service from 740 to 25,000 by working closely with all of the major broadcast TV networks, cable channels, premium providers, studios, indie filmmakers and others. We increased our network's capacity — enabling us to increase movie choices by 450 percent, bringing 11,000 movie choices to customers. We led the way in same day as the DVD release movies (200 in 2010 and nearly 80 in Q1) and we regularly bring hit new release films to service 28 days before others like Netflix and Redbox.
But it is not just movies that our customers are watching. In fact, TV series has become the top-performing category with 600 TV series On Demand. Last month, we nearly doubled the current TV series, becoming the only provider to offer consumers current TV series like "Glee" and "Grey's Anatomy" from all four broadcast networks. Our customers are also watching popular kids shows like "SpongeBob SquarePants," "iCarly" and "Scooby Doo," music and sneak previews from popular artists such as Taylor Swift, next-generation 3D programming, multicultural offerings, exercise videos, activities, cooking tips, dance lessons and just about anything else you can imagine.
To find all of these great content choices, we created features like "Search Now," so that our customers can easily find programs by title, director and keywords. There's also a "Watchlist" tool that allows customers to save and track their favorite shows and movies across platforms. Customers can use the iPad®, iPhone®, iPod touch® and Android™-powered devices as a remote control to find what to watch, change the channel, start On Demand titles on the TV, program DVRs and sort content based on different filters too.
With customers watching programs about 350 million times each month, it is also clear that the service has had a profound impact on the way millions think about time-shifted viewing and that the service helped to set the industry standard.
Today, time-shifted viewing is part of everyday mainstream life for most Americans. Moving forward, we are focused on bringing more of the "latest and greatest" content to multiple devices as well as new ways to personalize our customers' viewing experiences.