Telemundo and Billboard Expand Partnership to Introduce New Music Specials and Content for Hispanic Audiences Across Platforms
Today, Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms.
Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the most prestigious awards show in Latin music, the Billboard Latin Music Awards. The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.
Music is an integral part of our Latino identity and has always played an important role in our content offering across all genres and platforms.
“Given Billboard’s credibility and expertise in the music industry, we are proud to broaden our long-standing partnership to deliver relevant, high-quality music content as the premiere home for all musical artists all year long,” said Ronald Day, President of Entertainment and Content Strategy for Telemundo.
“Through the years, Billboard and Telemundo have been the leaders in elevating Latin music globally and giving it the platform and exposure, it deserves,” said Mike Van, President, Billboard. “Expanding our partnership further highlights our commitment to Latin music and culture and we are thrilled to offer music fans even more premium content across both brands.”
“Billboard and Telemundo’s commitment to Latin music has been unwavering and pioneering,” added Leila Cobo, Billboard’s Chief Content Officer for Latin/Español. “Launching a new property that celebrates and exalts the accomplishments of women in music is yet another example of our enduring vision to celebrate and champion the talent of our time.”
For the first time ever, Billboard’s Women in Music franchise will expand to recognize the importance of Latin women in the music industry with the first annual Latin Women in Music. This two-hour musical special, set to air on Telemundo in May, is a celebration of Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry. Latin Women in Music will honor those who have made a tangible and concrete impact in Latin music and the industry during the previous year, effecting overall positive change on the business. More details will be shared in the coming weeks.
Celebrating its 25th year on the network, the Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs and performers in Latin music as determined by Billboard's renowned weekly charts. Latin music’s longest running, and most prestigious awards show will broadcast live on Telemundo on October 5, 2023.
In addition, building on these key special events, Telemundo will showcase exclusive content produced by Billboard across its digital and social platforms, including franchises such as “5 Questions With.”