Comcast NBCUniversal and Telemundo Announce Comprehensive Campaign to Support the 2020 Census
Today, is National Census Day, which is the official kickoff for the 2020 Census that will run through August 14. As the U.S. Census Bureau explains on its website, “The 2020 Census will determine congressional representation, inform hundreds of billions in federal funding every year, and provide data that will impact communities for the next decade.” In the spirit of connectivity and community, Comcast NBCUniversal and Telemundo have launched cross-company campaigns to encourage Americans to participate in the first ever digital census.
The 2020 Census is being called the first digital census because people are being encouraged to participate online instead of with traditional pen and paper (which will continue to be an option, if necessary). This digital-first approach has a lot of merits: it’s more sustainable, it reduces costs, and it collects data more quickly and efficiently. In addition, as the COVID-19 pandemic continues to force individuals to limit face-to-face interaction with each other, the move to an online form is even more critical.
So, today Comcast NBCUniversal and Telemundo kicked off a comprehensive, multi-faceted campaign to educate people about the importance of the 2020 Census and lower barriers to online participation. All told, the Company will be investing more than two million dollars in grants and in-kind contributions to support the effort.
“Comcast, NBCUniversal and Telemundo are in a unique position to help increase participation in the first digital census,” said Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “By working collaboratively, we will raise awareness about the 2020 Census through our news channels at NBCUniversal and Telemundo as well as on our cable networks and encourage citizens across the country to participate. In addition, we will engage with our extensive network of nonprofit partners to connect the unconnected through our Internet Essentials program, which is designed to help close the digital divide for low-income households.”
In fact, because of our strong relationships with many nonprofit community partners in regions where we operate, the U.S. Department of Commerce asked us to collaborate with the U.S. Census Bureau to do what we can to help encourage 2020 Census participation nationwide.
“Participation in the 2020 Census is critical for helping to determine where federal resources are allocated that can change the quality of life for those living in underserved communities,” said Dalila Wilson-Scott, Senior Vice President, Community Investment, and President of the Comcast Foundation at Comcast NBCUniversal. “Giving back to the communities where our employees and customers live is one of our Company’s core principles, especially during this uncertain time. To help do our part, we’re working directly with key community stakeholders, partners, and organizations that are leading their own grassroots projects to ensure the most accurate 2020 Census count.”
Here are the six ways we are stepping up to help individuals get counted:
As our nation continues to navigate global challenges presented by COVID-19, Comcast remains committed to supporting communities across the country by keeping Americans connected to their loved ones, workplaces, schools, and the latest news and information.