Multicultural
Comcast Celebrates Lunar New Year with Asian and Asian American Collection, with Gold House and Celebrity Editors
Multicultural
Comcast Celebrates Lunar New Year with Asian and Asian American Collection, with Gold House and Celebrity Editors
Feb 12, 2021
Philadelphia, PA
In celebration of the Lunar New Year, Comcast announced today a first-ever collaboration with Gold House, the premier non-profit collective of Asian and Pacific Islander founders, creative voices, and leaders, to curate a one-of-a-kind destination for Asian and Asian American entertainment.
Through the collaboration, customers can enjoy hundreds of hours of programming spanning movies, music and more across Xfinity X1 and Flex, including:
- Recommendations from popular Asian and Asian American celebrities who will serve as guest curators, including: Alex & Maia Shibutani, Bowen Yang, Ronny Chieng, Daniel Dae Kim, Lisa Ling and Far East Movement. Through Comcast’s partnership with Gold House, there will be additional ongoing celebrity curated programming, spanning music and film, over the course of the month.
- Movies like “Yellow Rose” (Sony); “All My Life” (Universal); “Phoenix 2020,” “Cheat On Me If You Can,” and “A Good Supper" from Kocowa; and choices for the whole family, including Netflix’s “Over the Moon,” Disney’s “Mulan,” and “Abominable,” available on Hulu.
- Music and exclusives from top artists, including Pandora stations for “New K-Pop,” “K-Pop,” “BTS,” “K-Pop Girl Groups,” and “K-Pop Boy Bands”; iHeartRadio stations featuring Lee Hom-Wang, Far East Movement among other talent; music from top artists available through Music Choice; and sing-along songs from Stingray Karaoke.
- Podcasts from iHeartRadio including “Project Voice,” “Las Culturistas,” and “Not Your Average Fangirls.”
- A unique digital wallpaper, available on X1, of koi fish to wish customers a year of prosperity and good fortune.
Available now until February 28, X1 and Flex customers can discover the Lunar New Year experience by saying “Asian American” or “Lunar New Year” in their voice remote. A selection of programming will also be available on the Xfinity Stream app, including the guest editors’ curations for movies, TV shows and music.
“We are thrilled to collaborate with Gold House and their team of creative voices and leaders, in celebration of the Lunar New Year, and to offer our customers even more curated content than ever before,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services. “As one of the nation’s largest distributors of multicultural programming, we are passionate about leveraging our platforms to celebrate this community and this culturally important time of year with the best and most diverse Asian and Asian American programming and entertainment available.”
Xfinity delivers the best entertainment to customers, including thousands of hours of diverse programming from a growing collection of networks and streaming services, via its X1 and Flex devices. X1 delivers provides the most comprehensive library of entertainment on one platform – aggregating live TV, On Demand, and popular streaming apps from a growing collection of networks and streaming services. Xfinity Flex is a 4K streaming device included with Xfinity Internet that extends the best features of X1 for streamers, giving them one integrated guide and an award-winning voice remote to access all of their favorite entertainment apps.
Year round, Xfinity customers can visit “Asian American Film & TV,” a first of its kind content collection available on X1 and Flex, showcasing hundreds of curated titles, integrating culturally relevant content from partners including Netflix, YouTube, Amazon Prime Video, Xumo, Tubi, Kocowa and Pandora, and celebrating significant cultural observances. For more information on programming, visit Xfinity.com/AsianAmerican.
