X1 Olympics Primetime Ratings Average 26 Percent Higher Than National
The PyeongChang 2018 Olympic Winter Games have come to a close and based on the data, Xfinity TV customers couldn’t get enough of the Games! This year, our customers enjoyed access to a fully integrated Olympics dashboard on the TV with X1, and across platforms with the Xfinity Stream app and web portal. We made it easier than ever to access all of NBC’s live, on demand and streaming coverage in one place, at home or anywhere in the country, and consumption and ratings increased across the board.
X1 customers enjoyed a variety of new features and functionality that simplified and enhanced their Olympics viewing experience. From checking scores, schedules and medal counts, to exploring and tuning to their favorite athletes and events, X1 customers used the voice remote more than 14 million times to navigate and control their Olympics viewing experience. With more than 2,400 hours of live, on demand and streaming Olympics coverage, the Olympics Home Page became the go-to destination for X1 customers to explore and access every minute of the Games in one place, visited nearly 40 million times. And the X1 Sports App remained a staple in our customers’ viewing experience, launched more than 35 million times throughout the 18 days of competition.
Whether on the TV or across devices with Xfinity Stream, Xfinity TV customers racked up nearly 60 million unique views across platforms, including live streaming coverage and highlights and full event replays on demand. That’s an increase of 210 percent over the 2014 Sochi Olympics. And while the Summer Games in Rio provided more than three times the events and hours of competition than the PyeongChang 2018 Olympic, on demand viewing among Xfinity TV households was more than three times that of Rio. In fact, X1 alone generated nearly 36 million unique views, bolstered by the debut of 50 curated virtual Olympics channels.
Over the course of the PyeongChang 2018 Olympic Winter Games, 76 percent of X1 households watched some type of Olympics programming, compared to 65 percent of households nationally, with the average household consuming nearly 10 percent more than the national average (19.3 X1 vs . 17.9 hours national). In addition, ratings in X1 households for NBC and NBC Sports Network’s primetime shows were 26 percent higher than the national average (14.0 vs 11.1 L+SD).
In addition, below are some of the most utilized, accessed and viewed content across Xfinity platforms throughout the Games:
Popular Olympics Virtual Channels on X1:
Popular X1 voice commands across categories:
Popular athlete pages on X1: