According to the Selig Center for Economic Growth, U.S. Hispanics have $1.3 trillion in purchasing power. However, when it comes to banking, language and cultural barriers make U.S. Hispanics less likely than non-Hispanics to secure bank accounts or formal financial training. 

In 2015, to assist the unbanked or underbanked U.S. Hispanic population, NBCUniversal Telemundo Enterprises designed a digital-centric solution. “Tu Dinero es Tu Futuro” aims to close the financial literacy gaps for U.S. Hispanics with access to vital information on common financial challenges: managing debt, home ownership, retirement planning, and paying for college. Featuring a cutting-edge and user-friendly website, digital tools, PSAs, and weekly segments on Telemundo’s “Un Nuevo Dia” and “Noticiero Telemundo,” the campaign is a concerted effort to educate and empower the financial future of U.S. Hispanics.

“The Latino population contributes greatly to the overall economic health of our nation,” said Rocky Egusquiza, Vice President, Community Affairs at NBCUniversal Telemundo Enterprises. “Their financial success is key to our future, and we are proud to take advantage of our extensive reach and resources at Telemundo to provide our audience with the information and tools they need to reach their financial dreams.”

The Spanish-language website TuDineroesTuFuturo.com, or YourMoneyisYourFuture.com, offers daily personal finance videos and permanent digital analytics tools to advise people on their biggest financial decisions. It was developed in close partnership with the Council for Economic Education, ASPIRA, Cuban American National Council (CNC), Hispanic Federation, and CNBC.

Pictured Above: Telemundo and community leaders at the "Tu Dinero es Tu Futuro" launch event.