The 2018 South by Southwest (SXSW) Conference and Festival is underway in Austin, and Comcast is there celebrating the latest advances in media and technology.

The annual event happens March 9-18, and Comcast NBCUniversal will once again showcase a variety of programs that cut across industries at the Interactive portion of the festival from Friday, March 9th through Tuesday, March 13th.  

In its third year, the Comcast Social Media Lounge, Hosted by Techset, will feature daily content and conversations with innovators, creators and entrepreneurs from across media, technology and entertainment. Watch this space for updates and live content throughout the weekend or follow the action live on Twitter at #ComcastSXSW

The lounge is located on the 4th Floor of the Austin Convention Center, 500 E. Cesar Chavez Street, Austin.

A conversation with Comcast EVP and Chief Product Officer Chris Satchell and Altimeter Group's Brian Solis.

Breaking the Mold: Leveraging Core Platforms and Competencies to Incubate New Business Opportunities Panelists from Comcast, V2 Solutions, and SPROCKIT discuss the innovation landscape and fostering new growth in large organizations.

Brand Messaging Across Platforms: Brian Solis discusses aligning messaging across different platforms with NASCAR’s Jill Gregory and Evan Parker.

A discussion with Kai Bond on his career path to Comcast Ventures and his outlook on the venture capital space.

Meet some of the top startups that have benefited from the power of Techstars, a Comcast NBCUniversal LIFT Labs partner.

Rui Costa, Drew Blackard, and Chuck Salter discuss putting the customer at the center of the mobile experience and how to approach designing products and services that put the customer first.