Oxygen is 2017's Fastest Growing Cable Entertainment Network
New York, NY
The New Crime Destination Network Is Up Year-Over-Year In All Key Metrics. Oxygen.com Has Its Best Year Ever In Visits And Unique Visitors.
Oxygen Media, the destination for high quality crime programming, is bucking industry trends by finishing 2017 as the fastest growing cable entertainment network among total viewers in primetime (up +25% vs. 2016) and in total day (up +53% vs. 2016). Additionally, Oxygen is up +14% among P18-49 and up +17% among P25-54 in total day versus last year.
Helping to fuel this growth, original series such as Cold Justice and Criminal Confessions from Executive Producer Dick Wolf, and investigative series like The Disappearance of Natalee Holloway have become appointment TV with L3 ratings improving +148% vs. live viewing. Adding to the sizeable audiences popular series like Snapped and Snapped: Notorious consistently attract, these new true crime series are bringing in fresh viewers to Oxygen, with half their audience previously being infrequent or non-viewers of the network.
Highlighting Oxygen’s success in the crime space, and led by a commitment to original content and breaking news stories, Oxygen.com is pacing to have its best year ever for visits (62 million) and unique visitors (averaging 3.5 million a month). In addition, on digital platforms in 2017-to-date, Oxygen has generated 9.5 million live streams and 8.3 million on-demand views (up +659% and up +62% vs. 2016).
Source: Overall ratings stats: Nielsen Media Research, time period data based on L7 through 11/13/17 blended with L3 through 11/24/17 and LS through 11/26/17, NHI calendar, press prime= M-Su 8p-11p, sales prime= M-Su 6p-2a, total day= M-Su 6a-3a (Oxygen airs un-rated paid programming in 3a-6a hours), historical averages based on comparable L7/L3/LS blend of data for full equivalent months, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p). Infrequent/Non Viewer Stat: Infrequent based on bottom 41-100% of viewers and new viewers based on non-prior 4 weeks Oxygen total day viewers: 6/21/17-7/18/17, who watched during 7/19/17-11/26/17. Includes all total day telecasts. P2+. L+7.new series include Cold Justice, Dahmer on Dahmer, DOHN and DOMM. Digital Stats: comScore: Fastest growing Nov 2016-Oct 2017 vs Nov 2015-Oct 2016. Oxygen Digital includes Oxygen.com and Oxygen Now App. Digital Platforms includes TVE and dMVPD live streams and on-domain views TVE; Time Period: Jan –Oct 2016 vs. Jan—Oct 2017; Video on Demand time period Jan – Oct 2016 vs. Jan – Oct 2017 Crime competitive set: oxygen.com, lawnewz.com, crimefeed.com, the-line-up.com, crimeonline.com YTD = Jan – Nov.
About Oxygen Media:
Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to crime programming in 2017, Oxygen has become the fastest growing cable entertainment network with popular unscripted original programming that includes the flagship “Snapped” franchise, “The Disappearance of Natalee Holloway,” “The Jury Speaks,” “Cold Justice,” “Three Days to Live,” and “It Takes A Killer.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.