Nearly 20 Million Viewers Have Watched the 2018 FIFA World Cup on Telemundo
Telemundo’s 2018 FIFA World Cup Russia exclusive Spanish-language presentation has reached 19.4 million viewers through Monday (14 matches), according to fast cume data provided by Nielsen.
For the third consecutive day, Telemundo set a daytime viewership record. Viewership (6 a.m.-5 p.m. ET) for Monday’s three-match coverage averaged 1.1 million viewers, to rank as the network’s most-watched Monday daytime on record. This milestone follows record-setting Saturday and Sunday daytimes.
Through five days, Telemundo’s World Cup digital presentation has reached 4.9 million total unique users, generating 27.1 million livestreams and 362 million total minutes viewed. In addition, Telemundo Deportes fans are showing significantly high engagement with over 500K social actions to date, across all social platforms and its fan base has grown by over 71K through the first five days.
Telemundo continues to dominate in major Hispanic markets. Through 14 game windows, World Cup matches on Telemundo have ranked #1 among Adults 18-49 in Spanish-language 93% of the time in the Top 14 Hispanic markets with Local People Meters (183 of 196 windows in those markets).
Telemundo’s blockbuster beginning to its World Cup coverage has also been bolstered by the most watched sporting event in the network’s history (Mexico-Germany), and the most-watched match to date in this year’s competition (Mexico-Germany). Telemundo’s digital properties also set multiple records in the tournament’s opening days.
Telemundo’s top Monday delivery was the Belgium-Panama match which registered a Total Audience Delivery of 1.81 million viewers, based on Nielsen live plus same day fast nationals, and digital data from Adobe Analytics.
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