Golf Channel Wraps Its Best Third Quarter Ever
Golf Channel posted its most-watched, most-streamed and most-engaged third quarter, across viewership, streaming and digital engagement.
This was fueled by Tiger Woods’ return to the top echelon of the game, especially across NBC Sports’ slate of marquee third quarter events, including The 147th Open, PGA TOUR’s FedExCup Playoffs, and the Ryder Cup.
MOST-WATCHED, MOST-STREAMED, MOST-ENGAGED THIRD QUARTER EVER
“Golf’s third quarter benefitted from NBCUniversal’s expertise in promoting, producing and partnering with some of golf’s biggest events and the return of the sport’s biggest star. Golf Channel is now on record pace for its best year ever,” said Mike McCarley, president, Golf, NBC Sports. “This momentum continues as we chronicle Tiger Woods’ comeback in a unique situation where he’s competing against a generation of athletes he inspired, across an improved 2019 schedule featuring marquee events from March through August.”
ADDITIONAL YEAR-TO-DATE HIGHLIGHTS IN 2018 INCLUDE:
THIRD QUARTER EVENTS DRIVING RECORD VIEWERSHIP AND ENGAGEMENT:
NBC Sports’ live television coverage of the Ryder Cup drew nearly 19.3 million unique viewers, up 8% vs. 2014, the last time Europe hosted the event.
Across Golf Channel and NBC, Total Audience Delivery (TAD) was up all three days vs. 2014.
NBC Sports’ live television coverage of all four FedExCup Playoff events was most-viewed since 2007, drawing 32.6 million unique viewers, up 44% vs. 2017.
The last three weekends’ TAD Delivery of 3.33 million average viewers on NBC, up 55% vs. 2017, and early round coverage at all four events TAD was 863k average viewers on Golf Channel, up 40% vs. 2017.
NBC Sports’ live television coverage drew 26 million unique viewers, most for The Open since 2013, and up 19% vs. 2017.
Across all four days, digital streaming garnered 125 million minutes, up 24% vs. 2017, and making The 147th Open the most-streamed golf event ever for NBC Sports.
Viewership across The R&A’s three major championships, The Open, Senior Open and Women’s British Open, was the most-watched since 2009 (TNT/ABC), and up 24%, vs. 2017
GOLF CHANNEL’S FOURTH QUARTER SCHEDULE OF MARQUEE EVENTS:
European Tour’s Alfred Dunhill Links Championship each morning from the historic trio of the Old Course St. Andrews, Kingsbarns and Carnoustie, which earlier this year hosted The 147th Open and was where Champion Golfer of the Year and European Ryder Cup hero “Frankie” Molinari was first matched up against a resurgent Tiger Woods.
PGA TOUR’s 2018/2019 FedExCup Season kicks off at the Safeway Open in Napa, Calif. Golf Channel is the exclusive home to the next nine PGA TOUR events, leading up to NBC Sports’ coverage of Tiger Woods’ Hero World Challenge in December.
UL International Crown featuring 32 LPGA Tour stars in primetime from golf-crazed South Korea as they represent their countries in this eight-team, match play event. USA is defending their 2016 crown.
The 2018 NCAA Championships’ semi-final men’s and women’s teams square off again at East Lake Golf Club. Women’s: Reigning NCAA National Champions Univ. of Arizona, Alabama, Stanford and USC, defending East Lake Cup champions. Men’s: Reigning NCAA Champions Oklahoma St., Alabama, Auburn and Duke.
PGA TOUR Champions: Charles Schwab Cup Championship, Phoenix, Nov. 8-11
LPGA Tour: CME Group Tour Championship, Naples, Fla., Nov 15-18
European Tour: DP World Tour Championship, Dubai, Nov 15-18
Sources: TV: Nielsen, Live + Same Day US HH Rtgs. P2+ Avg 000’s and P2+ reach with 6-minute qualifier. Digital: Adobe Site Catalyst. Details available.