Diversity, Equity & Inclusion
Diverse Programming is In Demand, On Demand
With On Demand consumption rapidly growing, so is the viewer’s desire for programming that showcases diversity. In fact, diverse shows dominated the 2015 Top 20 Most Watched Shows on XFINITY On Demand.
USA’s “Mr. Robot” made the list and also ranked as Entertainment Weekly’s Best New TV Series of 2015, with the show’s creator, Sam Esmail, and the lead actor of the series, Rami Malek, both of Egyptian descent. The psychological thriller, which follows a young computer programmer who works in cybersecurity by day and as a vigilante hacker by night, was July’s number one basic cable series across XFINITY On Demand platforms.
The show generated over 4.4 million total digital engagements, more than all current cable dramas in their first season, on USANetwork.com, WhoIsMrRobot.com, and social media: Facebook, Twitter, Instagram, YouTube, Tumblr, and Google+.*
*For the time period June 8 – August 2, 2015, compared to all cable drama programs in their first seasons.
WINNER OF THREE PRESTIGIOUS AWARDS: