A wall-mounted TV displays the South Asia X1 hub.

Comcast Celebrates Diwali With a Spotlight on South Asian Programming on Xfinity On Demand

Philadelphia, PA

Xfinity X1 customers can easily access the destination by saying “South Asian Entertainment” into the X1 Voice Remote.

Comcast today announced that from October 15 – November 15, Xfinity TV customers will have access to a specially curated collection of over 370 hours of South Asian entertainment in celebration of Diwali, the festival of lights that coincides with the Hindu New Year.  Customers can say “South Asian Entertainment” into the X1 voice remote to access the Rangoli-themed destination, including:

  •  A free preview of Eros Now On Demand from November 1-7, including South Asian movies like Sniff and Munna Michael.
  • Streaming movies like The Tiger Hunter and Miss India America on Netflix, which is now integrated on X1.
  • A collection of TV programming from India network favorites such as Zee TV, Sony Entertainment Television, STAR India PLUS, TV Asia, STAR BHARAT, STAR India GOLD, NDTV 24x7 and NDTV Good Times, plus sports content through Willow.
  • A unique on demand video featuring a burning Diya to play on the TV during Diwali celebrations.

Stingray Music Videos such as: Dochey: A.R. Rahman Feat Shreya Ghoshal and Lady Kash and Krissy; Sonu Nigam: Bole Chudiyan; Bally Sagoo: Dil Cheez; and Alka Yagnik & Sonu Nigam: Kabhi Alvida Naa Kehna.

“We’re proud to offer the most international content from around the globe with over 415 networks in more than 20 languages year-round,” said Rebecca Simpson, Executive Director International Strategy. “Diwali is now upon us and we’re thrilled to join the festivities by offering our On Demand Diwali destination, giving customers access to a comprehensive library of films, a beautiful Diya video, music, and hundreds of South Asian channels – underscoring our commitment to provide the largest international offering in the industry along with a truly unique and easy to navigate user experience."

In addition to the Xfinity On Demand Diwali programming, Comcast is partnering with the Shah twins to celebrate Diwali in style. Poonam and Priyanka Shah are viral internet sensations who have wowed audiences with their unique Indo-American choreography, modeling and now acting.  The Shah twins will be performing at select Xfinity stores in Ashburn, VA on November 2nd, Union City, CA on November 3rd and Sugar Land, TX on November 4th.  Their Comcast Xfinity commercial can be accessed online and in Xfinity stores across the country.