Television

Bravo To Finish Year As Top Rated Cable Network Among Females

Bravo To Finish Year As Top Rated Cable Network Among Females

Network reaches highest ranking ever in the key demos among ad-supported cable networks. Bravo is the No. 1 cable entertainment network for video on demand and maintains the No. 1 most affluent audience in cable entertainment.

Led by its roster of hit original series, Bravo Media is pacing to finish 2017 as the #1 rated cable network in primetime among females 18-49 and females 25-54 for the first time in network history. In 2017-to-date, Bravo has the most loyal female 18-49 audience in cable. Additionally, Bravo ranks #7 in primetime among all ad-supported cable entertainment networks in P18-49 and P25-54, marking the network’s highest ranking ever in these coveted demos.

Adding to the network’s ratings success, Bravo continues to be the #1 most affluent (viewers with the highest median household income) cable entertainment network, led by the Emmy Award-winning Top Chef, which has the #1 most affluent audience among the top 100 rated scripted and unscripted series on cable. Below Deck, Below Deck Mediterranean, and The Real Housewives of Orange County are #3, #4 and #5 respectively, giving the network four of the top five series in ad-supported cable entertainment with the most affluent audiences.

In addition, Bravo is the #1 cable entertainment network for Video On Demand (VOD) with over 200 million views on set top box and digital platforms. This year, the network has 116 million views on set-top-box (up +4% vs. 2016), and on digital platforms, Bravo has generated 47 million live streams (up +451% vs. 2016) and 88 million on-demand views (up +147% vs. 2016). Furthermore, BravoTV.com is pacing to have its best year ever for visits, unique visitors, short-form streams and full-episode starts.

Source: Overall Ratings Stats: Nielsen Media Research, time period data based on L7 through 11/13/17 blended with L3 through 11/24/17 and LS through 11/26/17, NHI calendar, press prime= M-Su 8p-11p, sales prime= M-Su 7p-2a, historical averages based on comparable L7/L3/LS blend of data for full equivalent months, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p), all key demos= P18-49, P25-54, P2+. Affluent Stat: Network Rank based on Nielsen. L3 data. Median Household income. Press prime M-sun 8pm-11pm.Excludes news and sports nets. Program ranks based on P18-49. Only includes top 100 ranked series on cable entertainment networks. Excludes repeats and specials. Excludes sports, news, Spanish language, and kids programming. Median Income based on P2+.. VOD/Digital Stats: Rentrak. network based on cable networks excluding kids and movie networks. comScore: Fastest growing Nov 2016-Oct 2017 vs Nov 2015-Oct 2016. Bravo Digital includes BravoTV.com and Bravo Now App. Digital Platforms includes TVE and dMVPD live streams and on-domain views; Time Period: Jan –Oct 2016 vs. Jan—Oct 2017; Video on Demand time period Jan – Oct 2016 vs. Jan – Oct 2017. YTD = Jan – Nov


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