Bravo To Finish Year As Top Rated Cable Network Among Females
Led by its roster of hit original series, Bravo Media is pacing to finish 2017 as the #1 rated cable network in primetime among females 18-49 and females 25-54 for the first time in network history. In 2017-to-date, Bravo has the most loyal female 18-49 audience in cable. Additionally, Bravo ranks #7 in primetime among all ad-supported cable entertainment networks in P18-49 and P25-54, marking the network’s highest ranking ever in these coveted demos.
Adding to the network’s ratings success, Bravo continues to be the #1 most affluent (viewers with the highest median household income) cable entertainment network, led by the Emmy Award-winning Top Chef, which has the #1 most affluent audience among the top 100 rated scripted and unscripted series on cable. Below Deck, Below Deck Mediterranean, and The Real Housewives of Orange County are #3, #4 and #5 respectively, giving the network four of the top five series in ad-supported cable entertainment with the most affluent audiences.
In addition, Bravo is the #1 cable entertainment network for Video On Demand (VOD) with over 200 million views on set top box and digital platforms. This year, the network has 116 million views on set-top-box (up +4% vs. 2016), and on digital platforms, Bravo has generated 47 million live streams (up +451% vs. 2016) and 88 million on-demand views (up +147% vs. 2016). Furthermore, BravoTV.com is pacing to have its best year ever for visits, unique visitors, short-form streams and full-episode starts.
Source: Overall Ratings Stats: Nielsen Media Research, time period data based on L7 through 11/13/17 blended with L3 through 11/24/17 and LS through 11/26/17, NHI calendar, press prime= M-Su 8p-11p, sales prime= M-Su 7p-2a, historical averages based on comparable L7/L3/LS blend of data for full equivalent months, primetime cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p), all key demos= P18-49, P25-54, P2+. Affluent Stat: Network Rank based on Nielsen. L3 data. Median Household income. Press prime M-sun 8pm-11pm.Excludes news and sports nets. Program ranks based on P18-49. Only includes top 100 ranked series on cable entertainment networks. Excludes repeats and specials. Excludes sports, news, Spanish language, and kids programming. Median Income based on P2+.. VOD/Digital Stats: Rentrak. network based on cable networks excluding kids and movie networks. comScore: Fastest growing Nov 2016-Oct 2017 vs Nov 2015-Oct 2016. Bravo Digital includes BravoTV.com and Bravo Now App. Digital Platforms includes TVE and dMVPD live streams and on-domain views; Time Period: Jan –Oct 2016 vs. Jan—Oct 2017; Video on Demand time period Jan – Oct 2016 vs. Jan – Oct 2017. YTD = Jan – Nov