'Thank You Frontline Heroes' logo
Military

Xfinity To Salute Employee Heroes With Windshield Recognition At Bristol Race

Xfinity To Salute Employee Heroes With Windshield Recognition At Bristol Race

Philadelphia, PA

On Monday, June 1 during the NASCAR Xfinity Series race at Bristol Motor Speedway, Xfinity will salute military community employees from across the company that are working to keep communities safe and connected.

Among those recognized are 23 employees actively serving in the National Guard who are responding to the current crisis.

Xfinity will replace its logo that typically adorns each windshield with these selfless Comcast employees’ names and a patriotic red, white and blue design.

“This global crisis has challenged everyone to step up and prioritize those around us, so we wanted to showcase our pride and salute the selfless efforts of our employees with this unique recognition on all NASCAR Xfinity Series race cars,” said Matt Lederer, Comcast’s Vice President of Brand Partnerships & Activation. “Comcast is proud of our employees nationwide that are coming together to support our customers and communities during this national crisis.”

A few of the honorees include: Deeva Williams, a recently mobilized National Guard soldier who distributes prepackaged meals at mobile food banks in Tacoma, Wash., Rachel Cabanting, who is assisting with National Guard safety programs and procedures at testing centers in the state of Florida - while also collaborating on other key operations to minimize risk during the mission, Stephen Rolston, whose National Guard unit is directly assisting the New York City Office of the Chief Medical Examiner, and Ashley Farmer, a third-generation service member that utilizes her military experience to propel her teammates forward – earning business results and recognition from her co-workers.

This global crisis has challenged everyone to step up and prioritize those around us, so we wanted to showcase our pride and salute the selfless efforts of our employees with this unique recognition on all NASCAR Xfinity Series race cars.
Matt Lederer
Vice President of Brand Partnerships & Activation, Comcast

“Our company is proud of its military community employees, both veterans and those serving today in the National Guard and reserve, who are on the frontlines of the fight against the pandemic,” said Brigadier General (Ret.) Carol Eggert, Senior Vice President of Military and Veteran Affairs at Comcast NBCUniversal. “The dedication of these military employees as they leave an impact in our communities showcases Comcast’s core service values in these difficult times and represents a unique and powerful way our teammates continue to respond to this global crisis.”

Nationally, approximately 50,000 National Guard and reserve service members are mobilized in response to the pandemic and more than 2,000 Comcast NBCUniversal employees serve in the National Guard and reserve. As a military-ready company, Comcast NBCUniversal is committed to ensuring these teammates have the resources and support they need to answer the call to service.

In addition, as the NASCAR Xfinity Series kicks off Dash 4 Cash at Bristol with Monday’s qualifier, Xfinity plans to make donations in each Dash 4 Cash race market that reaffirms their companywide commitment of connecting families, veterans and seniors to the digital tools necessary for navigating these challenging times.

Throughout the week, Xfinity will recognize these frontline heroes’ stories using #XfinitySalutes and on @XfinityRacing’s Twitter and Instagram outlets. For more information around Xfinity’s crisis response, visit xfinity.com/prepare.


© 2018 Comcast