Trolls Band Together Brings the Trolls Magic to Life with Products, Games, Experiences, and More
For fans of the Trolls franchise, Trolls Band Together releases only in theaters on November 17, but the true magic of Trolls doesn’t stop at the screen. It lives on in the imagination of kids as they play-out the happy world of the Trolls in their own way. Universal Products & Experiences empowers these fans by creating products and shop-and-play retail experiences that inspire and build special memories for families, as Rafael Macias, executive vice president and global commercial officer, Universal Products & Experiences, explains below.
Our vision is to create compelling products and immersive retail experiences that transport fans into the worlds, characters and stories of their favorite brands. The Trolls franchise evokes joy through its use of bright, bold color, big hair, and musical worlds. It’s one of those special brands that ignites fans across the globe, and our products and experiential retail activations for Trolls Band Together reflect the film’s feel-good vibe and vibrance.
Check out some of these exciting innovations and collaborations below.
Trolls X CAMP - An Interactive Musical Adventure and Retail Experience
Inspired by the newest chapter in the blockbuster musical franchise, the all-new experience debuts at CAMP’s 5th Avenue Flagship Store on November 17th, Day-and-Date with the Theatrical Release of DreamWorks Animation’s Trolls Band Together. Enter into a vibrant, rainbow-infused world filled with music and positivity with the launch of this new experience. Families will step through CAMP’s signature Magic Door into a 4,500-square-foot musical world inspired by the new film and created in collaboration with NBCUniversal. With live music, dancing, glitter, and magic, everyone will leave singing.
TrollsFest Los Angeles
This immersive fan event and musical extravaganza hosted by Universal Pictures and DreamWorks Animation took place at Westfield Century City in the Atrium. As the centerpiece attraction of TrollsFest, fans were treated to the ultimate VIP experience as they were invited to go on stage and perform with BroZone. This exclusive package included a makeover, expert dance choreography lessons, a performance on stage with BroZone and a memorable personalized video. Following the performance, VIPs got to feel like true Trolls superstars during their big press reveal with the paparazzi. UP&E created a retail experience where fans stepped into a Trolls’ kaleidoscope-inspired music festival and merch-tent to play with and shop the Trolls Band Together product lines. Interactive elements included toy play stations and a photo opportunity that put fans on the cover of a BroZone-inspired magazine.
Tutu Du Monde X Trolls Band Together Collaboration
With elevated fashion collaborations from some of the hottest brands in youth apparel, kids can wear their favorite Trolls characters in style.
Tutu Du Monde designed a dynamic collection inspired by Trolls Band Together. The Tutu Du Monde X Trolls Band Together collection transports fans to a vibrant world of pure happiness and heartwarming hilarity. This collaboration is a match made in dreamland, where the magic of fashion meets the musical stylings of the Trolls universe, capturing the essence of the Trolls’ glimmeringly effervescent spirit, and infusing it with Tutu Du Monde's trademark edgy style.
In a vivid departure from its signature ethereal and whimsical style, Tutu Du Monde has delivered a bandtastic collection that is a bold, bright, shiny, candy-coated joy bomb. Inspired by the action-packed, all-star, rainbow-colored family adventure of Trolls Band Together, this capsule sings of the joy of music, travel, sisterhood, and togetherness.
Future Trolls fashion collaborations include ETRO kids’ apparel, accessories, and shoes, and an exciting PUMA collaboration launching in 2024.
DreamWorks All-Star Kart Racing Video Game
While NBCUniversal has recently been bringing video game characters to the movie screen, with DreamWorks All-Star Kart Racing, their bringing movie characters to the console. Fans can join Shrek, Po, Astrid and many more of their favorite DreamWorks Animation characters for fast-paced racing fun! From GameMill Entertainment, in collaboration with Universal Games and Digital Platforms, the game is available on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam. Players can compete solo or with friends as some of their favorite DreamWorks Animation characters in fantastical races across iconic locations.
Twenty of DreamWorks Animation’s biggest legends take the wheel in DreamWorks All-Star Kart Racing! Players will shift, drift and jump at high speeds across a variety of imaginative tracks inspired by DreamWorks Animation’s collection of fan-favorite films. They can blaze past the competition in fun and hilarious action for players of all ages featuring solo, online multiplayer, and local split-screen game modes.
DreamWorks Trolls Remix Rescue Video Game
Feel the groove in DreamWorks Trolls Remix Rescue! From GameMill Entertainment, in collaboration with Universal Games and Digital Platforms, on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam. Fans can play as the beloved Trolls characters like Poppy, Branch and more while embarking on a magical adventure to protect Troll Kingdom in this exciting new title featuring local multiplayer mode!
Poppy, Branch, Guy Diamond and the whole Trolls crew need help saving the day in DreamWorks Trolls Remix Rescue. Players will travel across the magical world of Trolls, exploring Poppy & Branch’s Pop Village, Barb’s Volcano Rock City, Cooper’s Vibe City and more, to stop a melodic mastermind who’s trying to alter the Trolls’ musical harmony forever. They can even create their very own Troll to jump, dance, solve challenges, and master the art of “Hair-Jitsu”!
Mattel + Trolls Toys
All your favorite Trolls are back, and to celebrate, Mattel debuted new Trolls dolls across the portfolio from small dolls to American Girl accessories, inspired by the sensational movie. Bursting with vibrant colors, customizable hairstyles and musical magic, the new Trolls dolls bring joy, friendship and endless imaginative play to kids of all ages. Braid, twist, and style their trolls-tastic hair, while some dolls even bring the concert into the home with catchy tunes from DreamWorks Trolls Band Together.
Dance, sing, and create unforgettable adventures with these adorable and enchanting companions.
Trolls Mineez Line from Moose Toys
Moose Toys, a leading product and marketing innovator in the toy industry, in collaboration with Universal Products & Experiences is giving fans something to sing and dance about. New DreamWorks Trolls Band Together Mineez, the first-ever line of Trolls collectibles, come in a variety of pack sizes and accessible price points.
Moose released more than 100 Trolls Mineez — 1 ½” scale collectible cuties featuring fan favorites, like Trolls Poppy and Branch, and new characters, including Viva and members of Branch’s boy band, BroZone. Trolls Mineez will ‘rock’ in a variety of real Trolls hair and finishes, including head-to-toe glitter, metallic and transparent, and are available in rare, ultra-rare and limited editions. With a wide range of charming and unique collectibles featuring fun finishes, kids and collectors are eager to search for their favorite characters and build an awesome collection. In addition to the Mineez, the toymaker is also launching Trolls products based on Moose Toys’ original brands, including Real Littles and Scruff-A-Luvs.
Can’t get enough Trolls? Buy tickets now for Trolls Band Together, which releases only in theaters on November 17.