Anchors on the set of the 'TODAY' show.

'Today' Wins First Quarter Across the Board

New York, NY

NBC News’ TODAY posted big wins as the number-one morning show across the board for the first quarter in 2018.

TODAY topped ABC’s GMA, winning outright for the second consecutive quarter, its best streak in nearly six years. Additionally, this was also TODAY’s best first quarter A25-54 demo margin over GMA in six years. TODAY was number-one in both A25-54 and A18-49 for the quarter, month and week and won its 10th straight quarter, 31st straight month and 118th straight week in the key A25-54 demo.