'Today' Wins First Quarter Across the Board
New York, NY
TODAY topped ABC’s GMA, winning outright for the second consecutive quarter, its best streak in nearly six years. Additionally, this was also TODAY’s best first quarter A25-54 demo margin over GMA in six years. TODAY was number-one in both A25-54 and A18-49 for the quarter, month and week and won its 10th straight quarter, 31st straight month and 118th straight week in the key A25-54 demo.