Sports
NBCUniversal Delivers Historic World Cup Milestones Across All Platforms
Sports
NBCUniversal Delivers Historic World Cup Milestones Across All Platforms
Dec 20, 2022
Key Takeaways
Powered by Peacock, streaming delivered a record 30% of total Spanish-language viewership.
Sunday’s final was the most-watched tournament match in Spanish with a total audience delivery of 9 million viewers.
Telemundo’s World Cup viewing experience surpassed all advertiser expectations.
Doha, Qatar
Telemundo wraps up its exclusive Spanish-language coverage of the FIFA World Cup Qatar 2022™ with historic milestone wins across all platforms.
The network averaged a Total Audience Delivery (TAD) of 2.58 million viewers across Telemundo, Universo, Peacock and Telemundo streaming platforms, up 14% vs. the 2018 tournament (2.27 million), which was played in Russia in the summer.
The Argentina v. France Final on Sun., Dec. 18, was the most-watched match of the tournament in Spanish with a Total Audience Delivery (TAD) of 9.0 million viewers, up 65% compared to the 2018 Final (France v. Croatia, 5.5 million).
The game also ranks as the most-streamed FIFA World Cup match in U.S. media history, regardless of language with an Average Minute Audience (AMA) of 2.96 million viewers. The Final on Telemundo also ranks as the #2 most social sports event/telecast of 2022 according to Talkwalker, outperforming all sports events for the year except Super Bowl LVI which aired on NBC and Telemundo, and streamed on Peacock.
Telemundo’s coverage of FIFA World Cup Qatar 2022 with NBCUniversal’s partnership across all platforms culminated as one of the most exciting and successful World Cups in history.
“Years of preparation led to record-breaking viewership and revenue across the Telemundo network, local stations and Peacock. This World Cup represents a historic outcome for our entire company. Now, the 2023 FIFA Women’s World Cup is upon us, and we look forward to being the home of the World Cup, ‘La Casa del Mundial’ in 2026, when the tournament comes to the U.S., Mexico and Canada,” said Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises.
“This World Cup has made its mark for Telemundo exceeding all expectations and delivering great success across platforms. We are proud to be the home of FIFA World Cup Qatar 2022 and applaud the Telemundo Deportes team behind the production and the entire NBCUniversal family for their support – together we presented the most ambitious World Cup in history,” said Ray Warren, President, Telemundo Deportes. “This 2022 World Cup set a new standard for sports coverage with the most comprehensive footprint on the ground, unprecedented storytelling, unique and diverse perspectives and more excitement than ever before.”
This 2022 World Cup set a new standard for sports coverage with the most comprehensive footprint on the ground, unprecedented storytelling, unique and diverse perspectives and more excitement than ever before.
