A young student operates a camera.

Sky and MAMA Youth Launch Award-Winning Digital Media Training in Manchester

Applications are now open for Sky and MAMA Youth Project’s bespoke, award-winning digital media training in Manchester.

The six-week intensive program will launch for the first time in Manchester at the University Academy 92, Old Trafford from July and is targeted at 18–30-year-olds who may have limited educational or employment opportunities. Successful applicants will receive training from a production company and learn vital skills needed for careers in the media industry.

Sky’s partnership with MAMA Youth is focused on unlocking opportunities for young people in Manchester. The digital media training programme helps young people to gain the vital skills required to get started and succeed in the media industry. I’m proud of our partnership with MAMA Youth and that Sky supports young people to fulfil their potential.
Dana Strong
Sky’s Group CEO

MAMA Youth Project’s unique training model provides practical hands-on experience in digital media content creation while working at Licklemor Productions. Participants will finish the training with a working knowledge of the multi-disciplinary skills required for employment in the industry. In addition to digital skills needed for the production, participants will also gain CV tailoring skills, interview technique advice, career mentorship and peer networking opportunities.  

Upon completion, trainees will become MAMA Youth Project Alumni and join a prestigious talent pool, providing benefits such as a minimum of six months professional Talent Manager support, industry professional mentoring and access to apply for jobs with industry partners such as Sky. 

The Alumni network includes Dominic O’Neill, now a Production Coordinator for Sky Original Productions and Sky Original Film. MAMA Youth’s training program provided Dominic with the training and skills he needed to secure a career in the media industry, once he had finished the program, he joined Sky.  Dominic said of the training "We had technical and theory experience and learning how the structure of productions work. It was such a fast-paced environment.... I was just so shocked how much I learned in a short amount of time.” 

MAMA Youth Project, CEO & Founder, Bob Clarke said: "Building on over ten years of partnership, Sky is committed to helping MAMA Youth Project bring its impactful training opportunities to underserved communities across the UK as part of Sky Up, Sky’s £10 million commitment to tackle digital inequality."

To apply, please visit: https://www.mamayouth.org.uk/training/digital-media-training-manchester-based

MAMA Youth Project are calling on local media companies in Manchester to get involved by offering paid opportunities to program alumni and can contact info@mamayouthproject.org.uk to participate.