Sky Business logo.

Sky Business is Relaunching to Mark a New Multi-Product Era

Key Takeaways

Sky Business TV and Sky Connect have joined forces to create Sky Business.
Sky Business to provide business connectivity and entertainment products.
The rebrand is being supported by an ATL campaign including a TV spot, digital and podcast sponsorships

Sky Business TV and Sky Connect have joined forces to create one Sky Business - a partner businesses can trust for all connectivity and entertainment needs.

The integration brings together teams that are experts in their field, who thrive on new ideas and make them happen, who believe in a better tomorrow for business customers.

Steve Hackley, Managing Director of Sky Business said: “At Sky, we’re always looking forward, never back, with a relentless drive to reinvent what we do.

“Moving to one Sky Business means we can innovate faster and bring a better mix of products, better service, and better content across all our customer and prospect sectors.

“We're here to help make running a business a lot easier, whether a startup or a large corporation, a coffee shop or a consultancy, a pub/bar or a florist.”

The rebrand is supported by an above-the-line campaign designed to raise awareness among business customers that Sky provides reliable business broadband. The TV advert places the customers at the heart of the story to show that Sky Business shares their passion, determination, and energy.

Steve Hackley added: “We know that business owners work really hard and we are fully equipped to be the partner that can help them to keep their business moving forward by providing better solutions.”

To find out more about Sky Business, please click here.