Olympics
NBCUniversal to Provide Live 4K HDR Coverage of 2022 Olympic Winter Games Primetime & Prime Plus Shows for First Time
Olympics
NBCUniversal to Provide Live 4K HDR Coverage of 2022 Olympic Winter Games Primetime & Prime Plus Shows for First Time
Jan 27, 2022
Stamford, CT
For the first time ever for a Winter Olympics, NBC Sports will provide live coverage of the NBC broadcast network’s Olympics primetime and Prime Plus shows in certain markets in the 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR) and ATMOS sound, providing viewers with the excitement and pageantry of the Olympic Games in astonishing fashion.
NBC’s primetime coverage of the Opening and Closing Ceremonies will also be presented in 4K HDR. Events which will be featured in 4K HDR during the Winter Olympics primetime and Prime Plus shows include figure skating, skiing, snowboarding, hockey, bobsled, and other sports. Prime Plus follows the late local news in most markets and often features live competition given the time difference between Beijing and the U.S.
NBCUniversal will distribute the 4K HDR coverage to U.S. distribution partners, who will individually choose how to make the content available to their customers.
“The Winter Olympics provide some of the most amazing moments and stunning visuals in the world of sports,” said Gary Zenkel, President, NBC Olympics. “We’re excited to once again bring the American audience closer to all of the incredible action with our live primetime and Prime Plus shows utilizing this remarkable 4K HDR technology.”
NBC Sports’ 4K UHD programming provides pictures in ultra-high resolution (3,840 x 2,160 pixels) that is four times that of current HD (1,920 x 1,080 pixels), High Dynamic Range (HDR), which produces wider contrast and richer range of colors, and Dolby ATMOS, which provides a fully immersive overhead surround sound experience.
NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.
