NBCUniversal And Sky Take First Step Toward Creating Global Premium Video Offering
NBCUniversal and Sky today announced the expansion of AdSmart, a global offering that will unify both companies’ advanced advertising capabilities.
The new joint set of solutions within AdSmart brings together NBCUniversal's industry-leading Audience Studio advanced targeting solutions alongside Sky’s industry-leading addressable advertising tools.
The holistic offering will enable global brands and businesses to easily activate targeting and optimization solutions to reach customers in key international markets and measure results across NBCU and Sky’s extensive TV and digital portfolio. This unification of capabilities marks the first joint advertising initiative following Comcast's acquisition of Sky.
"Over the years, Sky has built a suite of advanced advertising tools, and we’re excited to share them with international marketers in the United States," said Andrew Griffith, Group Chief Operating Officer, Sky. "Together with NBCUniversal we’re launching a global product unlike anything the market has seen before, that combines the quality and reach of TV with best-in-class addressability."
"The world is getting smaller, and the opportunity for international marketers to make an impact with consumers is getting bigger. The industry has demanded a global premium video offering, and now, one will finally exist,” said Linda Yaccarino, Chairman of Advertising and Partnerships, NBCUniversal. "NBCUniversal and Sky are committed to setting the highest possible standards and transforming the ad experience. Bringing our advanced advertising solutions under one global structure is the first step in our journey.”
AdSmart's one-of-a-kind suite of solutions includes the following capabilities: