Olympics
NBCUniversal’s 2022 Beijing Olympics – The Most Extensive Winter Games Presentation Ever – Dominates Media Landscape
Olympics
NBCUniversal’s 2022 Beijing Olympics – The Most Extensive Winter Games Presentation Ever – Dominates Media Landscape
Feb 21, 2022
Stamford, CT
Last night, NBCUniversal concluded its presentation of the XXIV Olympic Winter Games from Beijing, China with the Closing Ceremony, having programmed more hours across more platforms than ever before, while continuing to draw massive audiences which dominated the media landscape.
Among the highlights:
- NBCUniversal presented a record 2,800+ hours of Winter Games coverage.
- 160 million Americans watched NBC’s Beijing Olympics presentation across all platforms.
- Last night’s Closing Ceremony coverage on NBC and Peacock marked the 109th consecutive Olympics night that NBC ranked #1 in primetime
- NBC Olympics’ nightly coverage delivered a Total Audience Delivery of 11.4 million viewers and is the most watched primetime show of 2021-22, excluding NFL.
- Peacock, which was the streaming home of every Olympics event for the first time, recorded its best 18-day span of usage during the Games.
- USA Network ranked as the #1 sports and entertainment network on cable in primetime and Total Day over the course of the Games.
- With 4.3 BILLION streaming minutes across digital and social media, the Beijing Olympics is NBCUniversal’s most streamed Winter Games ever.
- Olympic coverage created major benefits for the NBCUniversal portfolio.
Mark Lazarus, Chairman, NBCUniversal Television and Streaming: “NBCUniversal’s presentation of the Beijing Olympics dominated across all platforms and once again showed that nothing captivates Americans for 18 consecutive days and nights like the Olympic Games. The power of the NBC broadcast network delivered large audiences every night, while USA Network registered the best two-week stretch of any sports and entertainment cable network. With sharply increased signups, usage and awareness, Peacock streamed every Olympic moment for the first time ever and delivered a user experience that was greatly enhanced from just six months ago. Over the course of the Games, we delivered what was promised to our advertising partners and delivered unmatched promotion for our company.”
Pete Bevacqua, Chairman, NBC Sports: “In the face of unprecedented challenges over the past six months, our production team showcased the thrilling competition, told the memorable stories, and provided the important global context that continue to make NBC Olympics’ presentations of the Summer and Winter Games must-see, appointment viewing. With dominant audiences on NBC, USA Network and Peacock, we continue to adapt and evolve across all platforms. We are excited to present the Paralympics beginning late next week, and the upcoming Olympics in exceptional host locations Paris, Milan-Cortina, and Los Angeles.”
