Olympic Winter Games Power NBCSN to Record-Setting Week
NBCSN is Most-Watched Cable Network in Primetime since Beginning Live Winter Games Coverage Last Saturday. Winter Games Primetime Coverage on NBCSN Highlighted by Live Figure Skating, Slopestyle & Team USA Women’s Hockey.
On the strength of its first-ever live nightly Winter Olympics coverage, NBCSN last night completed the most-watched, seven-day primetime stretch in the network’s history with an average of 2.4 million viewers, according to live plus same day fast national data released today by Nielsen. In addition, NBCSN is the most-watched cable network in primetime from last Saturday, Feb. 10 through Thursday, Feb. 15 (latest data available).
Since last Saturday, Feb. 10, NBCSN’s primetime coverage has featured live figure skating, snowboard slopestyle, and Team USA women’s hockey, as well as cross country skiing, ski jumping, curling, biathlon, and luge.
Friday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 19.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average last night of 18.9 million viewers dominated the TV competition more than doubling the combined 8.1 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 213,000 for Friday night’s coverage.