NBC’s Super Bowl LII Posts Total Audience Delivery Average Of 106M Viewers
Super Bowl LII on NBC, featuring the Philadelphia Eagles winning their first Super Bowl with a 41-33 victory over the New England Patriots, posted a Total Audience Delivery of 106 million viewers, across all platforms – NBC, NBCSports.com, the NBC Sports app, NBC.com ‘TV Everywhere,’ Universo, En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.
The numbers do not include Out Of Home Viewers, which will not be available until Thursday from Nielsen. OOH will increase the audience measured by several million people.
The game (6:31-10:25 p.m. ET) averaged 103.4 million viewers on NBC, which ranks as a Top 10 show in U.S. TV history, and will be by far the most-watched show of the year, more than doubling viewership for the AFC Championship Game (44.1 million on 1/21/18), which will likely end 2018 as the No. 2 program.
Viewership peaked at 112.3 million from 10-10:15 p.m. ET during the fourth quarter.
“With an all-time Top 10 audience, the Super Bowl once again proved that it’s the most dominant and consistent property on television,” said Mark Lazarus, Chairman, NBC Broadcasting & Sports. “Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night.”
Viewership for last night’s game marked a 20% increase from the prior Super Bowl between these two teams, a three-point Patriots’ victory in January 2005 (86.1 million viewers for Super Bowl XXXIX). Super Bowl LII on NBC delivered a household rating of 43.1 with a 68 share – up 5% from the prior Eagles-Patriots Super Bowl (41.1/62)
(Photo: AP Images)