Sports
NBC Delivers More Young NFL Viewers Than Any Media Partner, as 'Sunday Night Football' Finishes TV Season as Primetime’s No. 1 Show for Record 14th Consecutive Year
Sports
NBC Delivers More Young NFL Viewers Than Any Media Partner, as 'Sunday Night Football' Finishes TV Season as Primetime’s No. 1 Show for Record 14th Consecutive Year
May 21, 2025
With the 2024-25 TV season wrapping up tonight, NBC’s Sunday Night Football finished the TV season as primetime’s #1 show in all key metrics for an unprecedented 14th consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen.
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.
Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950
14 years in a row – Sunday Night Football (2011-12 through 2024-25)
6 years in a row – American Idol (2005-06 through 2010-11)
5 years in a row – The Cosby Show (1985-86 through 1989-90)…tied Cheers in ‘89-90
5 years in a row – All in the Family (1971-72 through 1975-76)
4 years in a row – Gunsmoke (1957-58 through 1960-61)
With an average of 6.7 million viewers aged 18-49 and 2.7 million viewers aged 18-34, based on official live plus same day data provided by Nielsen, NBC led all media partners (minimum seven games) across their complete NFL schedules (all game windows) – the fourth consecutive season SNF has led all media partners in viewership in both young adult demographics (2021-24). With streaming included, NBC’s NFL viewership figures in the demos increase to 7.4 million (Adults 18-49) and 3.0 million (Adults 18-34), respectively.
Sunday Night Football averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season – the show’s best viewership since 2015 and up 1% from the 2023 season (21.4 million), according to Nielsen official national live plus same day data, and digital data from Adobe Analytics.
As we look forward to our milestone 20th season of 'Sunday Night Football', culminating with Super Bowl LX on NBC and Peacock, we salute our tireless production, technical, and announce teams – which deliver a best-in-class presentation each week. We are excited to extend SNF’s streak on NBC stations to an unprecedented 14th consecutive year as primetime’s No. 1 show, while also continuing to grow our Peacock audience, which topped an average of 2 million viewers for the first time.
Sunday Night Football Leads Primetime in Every Major Metrics and Demographic
In the 2024-25 TV Season, NBC’s Sunday Night Football was primetime’s #1 show in the following metrics:
- Average (P2+) Viewership
- Household Rating
- Household Share
- People 2-17
- Adults 18-34
- Adults 18-49
- Adults 18-54
- Adults 25-54
- Men 18-34
- Men 18-49
- Men 18-54
- Men 25-54
- Women 18-49
- Women 18-54
- Women 25-54
Source: Nielsen, Live + Same Day, 9/5/24-5/21/25
Across NBC Broadcast Affiliates Nationally, Sunday Night Football Tops All Key Metrics
On NBC broadcast stations, Sunday Night Football topped all primetime shows in average viewership and household rating, and for the 16th consecutive season ranked #1 among adults 18-49.
