NBC Sports and Peacock Post Most-Watched Week 8 Sunday Night Football Game Since 2015
NBC’s Sunday Night Football, featuring a star-studded quarterback matchup as Josh Allen and the Buffalo Bills hosted Aaron Rodgers and the Green Bay Packers, last night delivered its largest Week 8 audience since 2015, averaging a Total Audience Delivery (TAD) of approximately 21.0 million viewers.
The Bills jumped out to a 24-7 halftime lead, enroute to a 27-17 victory.
The 21.0 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms tops last year’s Week 8 SNF game by 24% (Cowboys-Vikings, 16.9 million).
Additional viewership notes:
Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available Tuesday.
Local market ratings will be issued on Tuesday afternoon when all 56 metered markets are available.