NBC Sports, Peacock Kick Off NFL Season with Milestone Audience
NBC’s Sunday Night Football, primetime’s #1 show for an unprecedented 11 consecutive years, returned last night and continued to dominate the media landscape, registering a Total Audience Delivery (TAD) average of approximately 25.1 million viewers — the largest audience for NBC’s Sunday night opener since 2015.
The 25.1 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms tops last year’s SNF opener by 35% (Bears-Rams, 18.6 million) and is the most watched Sunday night opener in seven years (Giants-Cowboys, 26.9 million, 9/13/15).
Coupled with last Thursday’s Buffalo Bills-Los Angeles Rams NFL Kickoff Game, NBC Sports posted its largest two-game NFL Kickoff Weekend audience since 2016 with a TAD average of 23.4 million viewers.
Among additional records and milestones: