Olympics
NBC Sports Digital Live Streaming of PyeongChang Olympics Eclipses Sochi Games
Olympics
NBC Sports Digital Live Streaming of PyeongChang Olympics Eclipses Sochi Games
Feb 20, 2018
Stamford, CT
More than 1.3 billion live streaming minutes have been consumed to date on NBCOlympics.com and the NBC Sports app. In addition, nearly 12 million unique visitors have consumed NBC Sports digital live content – up 174 percent from Sochi.
NBC Sports Digital’s presentation of the PyeongChang Olympics eclipsed the full 2014 Sochi Games in live streaming minutes just five days into the competition, and has continued to reach milestones. With 1.31 billion live streaming minutes via NBCOlympics.com and the NBC Sports app through Sunday, NBC Sports Digital has more than tripled the Sochi total (420 million minutes) with one week to go, according to data from Adobe Analytics. In addition, NBC Sports Digital has delivered 11.6 million uniques for live content – up 174% from this point in the Sochi Olympics (4.3 million)
Total Audience Delivery
Sunday’s NBC Olympics’ primetime coverage delivered a Total Audience Delivery (TAD) average of 18.2 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average last night of 18.0 million viewers dominated the TV competition with an advantage of 82% over the combined 9.9 million primetime viewers for ABC, CBS and FOX. NBC Sports Digital delivered an average minute audience of 170,000 for Sunday night’s coverage.
NOTABLE…
- Last night’s Total Audience Delivery provided an increase of 12% over the NBC broadcast viewership (TAD chart below) – marking the ninth consecutive night of double-digit TAD lift. NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
- Last night’s NBC/NBCSN viewership peaked at 20.7 million viewers from 9-9:15 p.m. ET, highlighted by women’s alpine skiing on NBC and ice dance on NBCSN.
- NBC’s PyeongChang Olympics primetime broadcast last night (7:30-11:10 p.m. ET) averaged 16.3 million viewers and posted a 9.1/16 household rating. Viewership includes the West Coast primetime encore.
