NBC Olympics Partners With Uber To Offer Riders 2018 Olympic Winter Games Video Content
Pyeongchang, South Korea
The first-of-its kind partnership will provide riders with Olympic athlete interviews and highlights as part of the in-ride experience on the Uber app.
NBC Olympics is partnering with Uber to bring a custom in-ride video experience to U.S. Uber riders during the XXIII Olympic Winter Games. Riders across the country will be able to access Olympic athlete interviews and highlights, curated each day of competition by NBC Olympics.
Once a rider begins their trip, the Uber app will feature a link to an NBC Olympics site, where they can access the interviews, highlights, and content from NBC Olympics’ broadcast team. As part of the series, NBC Olympics will produce exclusive “in-car” interviews for Uber riders. These interviews will feature U.S. athletes and broadcast announcers as they are in transit to and from competition venues, providing a sense of anticipation leading up to an important event, or reaction from a performance or medal win.
“We’re excited to partner with Uber to reach Olympic fans on the go,” said Gary Zenkel, President, NBC Olympics. “Through great partner platforms such as Uber, NBC is able to fuel the Olympic excitement by surrounding the American audience with the great moments and stories unfolding in PyeongChang.”
“The Olympics unite the world in sport and we are thrilled to be teaming up with NBC to connect Olympics fans across the country with exclusive content through the Uber app,” said Amy Friedlander Hoffman, Head of BD & Experiential Marketing at Uber. “For the first time ever, Uber riders will have access to Olympic highlights while on trip, bringing them closer to the action no matter where they are going.”
NBC’s primetime coverage of the Winter Olympics begins February 8, 2018.