Just over a year ago, we launched The HBCU Experience within the Black Film & TV destination on Xfinity On Demand, a first-of-its-kind content collection celebrating Historically Black Colleges and Universities (HBCUs) and the positive impact they’ve had on higher education for African Americans.

And what began as a dedicated celebration in March, has now grown into a regular campaign to put a spotlight on HBCUs, their storied history and the impact they are making today on the next generation of leaders. Here are just a few of the ways Comcast is bringing the HBCU story to television viewers through our award-winning Xfinity X1 platform:

  • 65 Hours of New Movies and TV Shows, including popular episodes from BET’s College Hill, Aspire TV’s Bama State Style, as well as music playlists from Music Choice and YouTube videos curated specifically for this audience.
  • I am HBCU Proud, a new Xfinity Original series featuring inspiring testimonials from HBCU alumni including Comcast employees, celebrities, and influencers who share how these universities helped shape them into who they are today. More testimonials will continue to be added throughout the year.
  • Alumni and fans of HBCU athletics will enjoy a new sports section within the experience featuring quick access to conference and team standings for both basketball and football, and direct tuning to any upcoming games airing across available networks and streaming services, including ESPN3. Customers can also quickly access team or conference stats and standings by saying things like “CIAA rankings” or “Texas Southern standings” into their X1 voice remote.

We’re committed to delivering programming that reflects the interests of our diverse customers. To that end, The HBCU Experience is an example of our work to celebrate and recognize sports, lifestyle, and culture within Historically Black Colleges & Universities via the more than 400 hours of relevant content. It’s a destination that helps highlight some of the nation’s hundreds of HBCUs that produce almost 20 percent of all African American graduates, according to the UNCF.

Additionally, HBCUs are an important part of our Xfinity on Campus service - a complimentary service for students living in on campus housing that lets them watch live TV and On Demand programming, including the HBCU Experience, anywhere on campus via the Xfinity Stream app and web portal on laptops and mobile devices. Student at schools like Clark Atlanta University, Morehouse College, Spelman College, Florida Memorial University, Bowie State University, Coppin State University, Delaware State and Texas Southern University have access to Xfinity on Campus today and we hope to grow the number of HBCU participants over time.

We've done quite a bit of work around the HBCU Experience for the past two years with more to come and now all of this content is accessible by simply saying “The HBCU Experience” or “HBCU” into the X1 Voice Remote. In addition, customers can stream the complete collection of content on the Xfinity Stream app. To learn more about the “Black Film & TV” On Demand destination on X1, go to https://www.xfinity.com/discovermore/.