Parks & Resorts
First Look: Super Nintendo World at Universal Studios Japan
Universal Studios Japan recently announced its new global ‘No Limit’ brand campaign, as well as new details about its upcoming Super Nintendo World area, opening in Universal Studios Japan this summer. In addition, a special Super Nintendo World music video featuring international music superstars Galantis and Charli XCX was released to launch the new campaign. Watch the video below.
Super Nintendo World will be an expansive, highly themed and immersive land featuring Nintendo’s legendary worlds, characters and adventures. Guests will feel as if they are playing inside their favorite Nintendo video games – in real life. It will be filled with incredibly fun rides, shops, a restaurant and interactive gameplay throughout the land. And there will be something for everyone, regardless of age or gaming experience.
Universal Studios Japan will be the first Universal theme park to feature Super Nintendo World, followed by Universal theme parks in Hollywood, Orlando and Singapore. Super Nintendo World will feature a new level of theme park guest experience that blends the physical world with the world of the video game – bringing the world of Nintendo to life in a whole new way for guests. Guests can use a combination of state-of-the-art technology – a wearable wrist band called a Power Up Band – and a specially designed app. This will allow them to have interactive experiences, making use of their arms, hands and entire bodies as they explore the new area – making them feel like they are truly part of the video game world. Guests can download the Universal Studios Japan app on their smartphones and link it to a Power Up Band that can be purchased in Super Nintendo World to enhance their experience.
While wearing the band, guests can collect digital coins just like Mario does in the games. They can even compete with other guests to see who collected the most coins, among other fun and friendly competitions. State-of-the-art technology is being used in the Super Nintendo World area to bring all of these interactive activities to life.
Super Nintendo World will feature many interactive features that will be familiar to anyone that knows Mario’s world. This includes Question Blocks that will appear around the area. While wearing a Power Up Band, guests can hit a real-life Question Block and collect coins, just like in the video game. Guests can also obtain collectible items, such as character stamps, by achieving various goals. Coins are allocated for each stamp, with the total number of coins earned by each guest ranked with all other guests in the park, making the entire experience feel like competing for a high score in a video game. There are all kinds of ways to earn coins throughout the entire land, and guests can keep score, compete against each other and celebrate together when they win.