Comcast Brings The Olympic Games Home to More Xfinity Customers Than Ever Via X1, Flex and Stream
Comcast today announced plans to deliver an unparalleled Olympic viewing experience to all its Xfinity customers on X1, Flex and the Xfinity Stream app.
As the nation prepares for one of the most anticipated Olympic Games in recent history, Comcast is rolling out new features on Xfinity X1, Xfinity Stream, and for the first time, Xfinity Flex, to bring the most compelling Olympic stories to more customers, in more ways than ever before.
“For years, X1 has set the bar as the most innovative and technologically-advanced Olympics viewing experience. This year, new features make navigating the Games even easier and more personalized, taking the Olympics experience to a new level,” said Rebecca Heap, Senior Vice President, Video and Entertainment Services, Comcast Cable. “And now with Flex, we have the opportunity to leverage some of the best features of X1, like our voice remote and aggregated guide, to introduce the Olympics and all its passion, exhilaration and glory to even more Xfinity customers.”
Comcast’s work elevating the Olympics viewing experience has set a new industry standard for how we bring consumers the live events they care about deeply. We know these capabilities mean more engagement, personalization and time spent with arguably the most anticipated sporting event of our lifetime.
“Comcast’s work elevating the Olympics viewing experience has set a new industry standard for how we bring consumers the live events they care about deeply,” said Mac Budill, President, Networks Distribution, NBCUniversal. “We know these capabilities mean more engagement, personalization and time spent with arguably the most anticipated sporting event of our lifetime.”
On Xfinity Flex, Comcast will offer streamers a robust X1-like Olympics destination that brings all the Olympics-related programming available to stream on the platform into one integrated experience easily accessible by saying “Olympics” into the Xfinity Voice Remote.
Anchoring the destination will be all of Peacock’s free live and on-demand programming, including six themed channels; four live-studio shows; live coverage of gymnastics, track & field and the US Men’s Basketball Team, hundreds of short-form highlights and trending news clips; and several original docuseries and documentaries. Peacock’s programming will be seamlessly curated alongside other Olympic-related programming from streaming services such as YouTube, HBO Max, Prime Video and more.
Flex customers wanting to experience more of the Games can quickly and easily upgrade to Xfinity TV via the Stream app so they can access NBC’s live coverage, including the Opening Ceremony and nightly Primetime Show, Telemundo, and special access to Olympic Channel and Universo directly on their Flex device.
X1 will once again offer Xfinity TV customers the premiere Olympics viewing experience, offering aggregated, curated and personalized access to all 7,000 hours of NBCUniversal’s live, on demand,and streaming coverage of the Games –all in one place –on the TV and across mobile devices with the Xfinity Stream app.
Saying “Olympics” into the Xfinity Voice Remote will take customers to the Olympics destination, while special voice commands for athletes, sports, teams and featured nations will allow customers to get to their favorite Olympics content quickly. The X1 destination will feature:
Audio description will be enabled on the Olympics primetime show and Opening and Closing ceremonies (including the 4K version) so visually impaired customers can enjoy the excitement of the Games with their friends and family.