The Comcast NBCUniversal SportsTech and Premier League logos.

Comcast NBCUniversal SportsTech Welcomes the Premier League to its Partner Consortium

Philadelphia, PA

Comcast NBCUniversal announced today the Premier League, the organizing body of the English Premier League football competition, has joined the partner consortium for the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, as strategic advisors to the startups selected for the annual program, which is currently midway through its third cohort.

In addition to advising the startups, the Premier League will have the opportunity to be involved in the selection of startups for SportsTech’s fourth cohort, which is currently open to applicants, as well as future classes.

“Through our first three cohorts, we noticed that more than one-third of startup teams applying are international and often looking to break into the US market to further accelerate their business success,” said Jenna Kurath, Vice President of Startup Partnerships, Head of Comcast NBCU SportsTech. “The Premier League, with its expansive footprint, global fanbase, and incredible leadership will be a wonderful asset to our startups and their experience in the program.”

We’re excited to work alongside the Premier League team and startup founders to test and experiment with emerging technologies that will bring fans closer to the sports moments that matter.
Jenna Kurath
Vice President of Startup Partnerships, Head of Comcast NBCU SportsTech

“We are delighted to be adding to our longstanding relationship with Comcast and NBC by joining the Comcast NBCUniversal SportsTech Accelerator,” said Paul Molnar, Chief Media Officer at the Premier League. “We look forward to working with the Comcast NBCU team, Boomtown, and the other sports partners to help discover new and emerging technologies which can play a meaningful role in the ever-changing sports industry, while supporting the startup founders in their evolution and development.”

“We are thrilled to welcome the Premier League into the Comcast NBCUniversal SportsTech family,” said Will McIntosh, President, Fandango & NBC Sports Next.

“In assessing the next sports partner to bring on board, the Premier League was a standout choice that will provide value to the startups in the accelerator looking to find product market fit in the world of sports. With our broadcasting rights on Sky, Peacock, and NBC Sports, this partnership also creates a shared alignment for building new, more immersive fan experiences.”

Comcast NBCUniversal SportsTech has built a distinct group of experts who advise the accelerator's participants, including business leaders from NBC Sports, Sky Sports, GOLF, NBC Sports Next, and Comcast Spectacor, alongside NASCAR, WWE, PGA TOUR and three U.S. Olympic sports organizations: U.S. Ski & Snowboard, USA Swimming, and USA Cycling. With the addition of the Premier League, Comcast NBCUniversal SportsTech continues to demonstrate the dynamic opportunities that participation in the program can help provide for rising sports technology startups in the fields of media & entertainment; fan/player engagement; athlete/player performance; team & coach success; venue & event innovation; fantasy sports & betting; esports; and the business of sports.

NBC Sports, Sky Sports, Golf Channel, Comcast Spectacor, Premier League, PGA Tour, NASCAR, WWE, U.S. Olympic Team, USA Swimming, and USA Cycling logos.

Startups participating in Comcast NBCUniversal SportsTech also benefit from an ongoing relationship with the program and its partners. Comcast NBCUniversal SportsTech’s advisors have helped founders develop deep industry relationships that can translate into measurable business results. Since the first class in 2021, SportsTech startup alumni have participated in 103 pilots, partnerships, and commercial deals with consortium partners.

Peacock and NBC Sports will serve as the exclusive U.S. media home of the Premier League Summer Series — the first ever Premier League-hosted pre-season tournament in the United States — featuring nine live matches across nine days beginning Sat., July 22.

All match and studio coverage of the Premier League Summer Series will stream live on Peacock in the US. Visit to find out more and for ticket details.

The startups selected for the fourth Comcast NBCUniversal SportsTech class will be announced in February 2024. Organizations interested in joining as part of the advisory group within SportsTech can visit