Comcast NBCUniversal to Provide Live 8K Virtual Reality Coverage of the 2022 Winter Olympics
Comcast NBCUniversal today announced the launch of the NBC Olympics VR by Xfinity app.
Available for the first time in stunning 8K resolution, the app will feature more than 150 hours of live and on demand interactive virtual reality coverage of the Beijing Olympic Games, bringing viewers across the nation closer than ever to Team USA and the world’s athletes.
“We strive to create innovative viewing experiences so immersive it rivals being at the Winter Olympics live,” said Sophia Ahmad, Executive Vice President, Xfinity Consumer Services. “Our robust network makes it possible for Xfinity customers to get closer to the action than ever before, experiencing for the first-time ever, the Games in 8K VR.”
Developed in collaboration with product and technical teams across NBCU and Comcast, the app leverages innovations from our global company, bringing industry-leading VR technology to the U.S. through the lens of the Olympic Games.
“Partnering with global colleagues across Comcast, our 8K virtual reality experience for the Winter Games will offer fans a one-of-a-kind viewing experience where they feel as if they’re fully immersed in their favorite sports, cheering Team USA athletes to victory,” said Gary Zenkel, President, NBC Olympics.
All pay-TV customers in the U.S. can authenticate with their TV Everywhere credentials and enjoy more than 150 hours of immersive 8K coverage including:
Viewers can also host a virtual Olympics watch party and invite up to three friends to join their virtual suite where they can interact together and enjoy immersive live coverage of Olympic events as if they were in the same room.
The NBC Olympics VR by Xfinity app is now available to download from the Meta Quest 2 app store.