Corporate
Comcast Launches NOW – a New Brand and Product Portfolio that Redefines Low-Cost Internet, Mobile and TV
Philadelphia, PA
Today Comcast introduced NOW, a new brand of quality, low-cost Internet, mobile and streaming TV products that consumers can purchase month-to-month, whenever they want.
NOW Internet is a prepaid service that provides more reliability than fixed wireless options for a better price. NOW Mobile is a new prepaid service that includes unlimited 5G data combined with access to more than 23 million WiFi hotspots, unlike any other provider in the prepaid category.
Backed by the powerful Xfinity network and the most reliable 5G, NOW delivers a connection customers can rely on for Internet, mobile or streaming in their homes or on the go. NOW products are designed to be incredibly simple with all-in pricing, no contracts or credit checks. Customers can sign up, pause, or cancel online, anytime.
“Consumers have told us they want low-cost, easy-to-use connectivity and entertainment options that deliver the same reliability and consistency of our leading Xfinity services,” said Dave Watson, President and CEO of Connectivity and Platforms, Comcast.
With NOW, we’ve developed a new product construct from the ground up to be simple and easy for anybody who wants Internet, mobile or TV on their own terms without sacrificing quality. It rounds out our product offering to provide something for every consumer segment of the market and plays to our strengths in superior network capabilities, WiFi and streaming.
Unveiling the Full NOW Portfolio & Pricing
NOW Internet and Mobile join NOW TV and NOW WiFi Pass to create a comprehensive portfolio of quality, low-cost products that consumers can purchase month-to-month, whenever they want.
A New Option for Affordable Connectivity Program (ACP) Customers
The NOW portfolio is poised to be particularly impactful for Americans looking for cost-effective connectivity. The federal government recently announced that April is the last full month of the Affordable Connectivity Program (ACP) if it does not receive additional funding. NOW Internet and Mobile will provide customers enrolled in ACP with another option for affordable, reliable connectivity – supplementing Comcast’s longstanding low-income broadband adoption options Internet Essentials and Internet Essentials Plus, and Xfinity’s current suite of offerings.
Initial customer trials for NOW Internet and Mobile have already begun in Hartford – New Haven, Houston, and Miami, with a full-scale national launch across all Comcast service areas expected in the coming weeks. NOW TV and WiFi Pass are available today, everywhere Comcast provides service.
* Updated on June 14