Comcast Business and The Players logos.

Comcast Business Named Proud Partner of THE PLAYERS Championship

Philadelphia, PA

Comcast Business today announced it has expanded its relationship with the PGA TOUR, becoming a Proud Partner of THE PLAYERS Championship through 2030.

THE PLAYERS, featuring the strongest field in golf, was contested at the Stadium Course at TPC Sawgrass, March 9-12 with 144 players competing for a record $25 million purse.

“The PGA TOUR has enjoyed working alongside Comcast Business the last three years, and we are thrilled to now officially welcome them as a Proud Partner of our flagship event, THE PLAYERS Championship,” said PGA TOUR Commissioner Jay Monahan. “Their goal of helping business leaders achieve maximum business performance while keeping communities connected aligns perfectly with the mission of the PGA TOUR and the local charitable goals of THE PLAYERS Championship.”

This expanded partnership builds on the success of Comcast Business’s multi-year sponsorship of the Comcast Business TOUR TOP 10, which emphasizes player performance by rewarding the top players in the FedExCup Standings at the end of the regular season. As part of the Comcast Business TOUR TOP 10, a $20 million bonus is shared among the top 10 finishers. Scottie Scheffler took home the $4 million first-place prize in 2022 after winning four times during the FedExCup Regular Season.

“THE PLAYERS Championship is one of the PGA TOUR’s premier and most anticipated tournaments. Comcast Business is thrilled to expand our partnership with the PGA TOUR to become a Proud Partner of this incredible, flagship event,” said Eileen Diskin, Chief Marketing Officer, Comcast Business. “We’re committed to serving business leaders on and off the course, keeping them ready for whatever lies ahead.”

We’re proud to partner with the PGA TOUR and are excited for the future of THE PLAYERS Championship and the Comcast Business Tour Top 10.
Eileen Diskin
Chief Marketing Officer, Comcast Business

“THE PLAYERS Championship is excited to welcome Comcast Business into our Northeast Florida home and Proud Partner family,” said Jared Rice, Executive Director of THE PLAYERS. “It is because of the backing of these Proud Partners that we can showcase one of the premier events in sports while giving back to the community that supports us. We look forward to connecting even further with Northeast Florida thanks to the efforts of Comcast Business.”

Over the past 40+ years, THE PLAYERS has generated more than $100 million to support non-profit organizations in communities within Northeast Florida. Optum and Morgan Stanley are also Proud Partners of THE PLAYERS. Grant Thornton, a Proud Partner since 2018, is transitioning its sponsorship to the Grant Thornton Invitational a new mixed-team event co-sanctioned by the PGA TOUR and LPGA Tour.