A golf player mid-swing during THE PLAYERS tournament.

Comcast Brings Enhanced Sports Viewing Experience to Xfinity X1 for The Players Championship

Philadelphia, PA

Comcast Business today shared details of how it is helping power innovative fan and guest experiences and enhance accessibility to championship-level golf at THE PLAYERS Championship.

THE PLAYERS features the strongest field in golf and is being contested at the famed Stadium Course at TPC Sawgrass from March 12th through 17th with 144 players competing for a record $25 million purse.

As the newest Proud Partner, Comcast Business is thrilled to help THE PLAYERS Championship and TPC Sawgrass bring the very best experience to fans on and off the course with a unique combination of technology solutions, hospitality experiences and brand activations.
Eileen Diskin
Chief Marketing Officer, Comcast Business

THE PLAYERS Stadium Course at TPC Sawgrass – home of THE PLAYERS Championship – has teamed with Comcast Business to deploy an array of advanced connectivity solutions including a private wireless network, which offers wireless broadband speed and capacity with reliability and low latency, multiple 10G-supported circuits, advanced WiFi and more. Together, these technologies power TPC Sawgrass, along with The PLAYERS Championship and the PGA TOUR so they can captivate and engage golf fans on and off the course by focusing on:

  • Enhanced experiences: TOURCAST, available through the PGA TOUR app, allows fans to follow their favorite athletes live, delivering more highlights than any other PGA TOUR tournament in real-time, including those on the iconic 17th hole of the Stadium Course.
  • Real-time insights: The PGA TOUR’s scoring system, which includes data tracking camera, radar, and laser systems, is being deployed to provide real-time stats and insights like ball speed and carry distance that will be featured on NBC’s broadcast and streaming platforms.
  • Exclusive content: Comcast Business hospitality guests will enjoy exclusive access to real-time streaming video content, offering a behind-the-scenes look at the championship’s inner workings, delivered over a private wireless 5G network.
  • WiFi presence analytics: Enterprise-level technology will showcase WiFi presence analytics, offering heat mapping of TPC Sawgrass’ most popular viewing areas.

“The unique combination of Comcast Business’s network, advanced connectivity solutions, wireless expertise and managed services enable the team at TPC Sawgrass to deliver innovative experiences befitting one of professional golf’s most prestigious championships – while providing a reliable network infrastructure,” said Scott Cohen, Executive Director, Strategic Wireless Solutions, Comcast Business.

We’re honored to be a partner of the PGA TOUR and THE PLAYERS Championship and look forward to our continued support of this event.
Scott Cohen
Executive Director, Strategic Wireless Solutions, Comcast Business

In addition to the technology deployments on the course, Comcast Business is hosting an exclusive hospitality experience for its enterprise customers during THE PLAYERS. The Comcast Business Executive Forum will convene hundreds of Fortune 500 CIOs and technology leaders across a variety of industries for a week of exclusive curated content, technology demonstrations and unparalleled hospitality experiences. This intimate gathering will feature not only Comcast Corp. executive leadership, but marquee industry thought leaders and journalists addressing the trends driving today’s enterprise technology ecosystem.

“We’re excited to collaborate with Comcast Business on this state-of-the-art network to deliver innovative fan experiences on and off the course,” said Lee Smith, Executive Director of THE PLAYERS Championship. “The in-person, broadcast and streaming viewing experiences offered by THE PLAYERS Championship and the PGA TOUR would not be possible without the support of Comcast Business.”