Comcast Data Shows Live TV Rules On College Campuses

New Xfinity on Campus viewing data shows Thursday and Sunday are the most popular days to watch live television, and laptops are the preferred viewing devices at universities. The service is now available at 130+ schools and has doubled in size in two years.

Comcast today announced a summary of aggregated viewing data associated with its Xfinity on Campus service that shows live is the preferred method of viewing for college students, followed by video on demand, and then DVR. Students also prefer viewing on laptops over mobile devices and in particular during primetime on Thursday and Sunday. The service, which includes access to live and on demand programming from 100+ broadcast, cable and premium channels anywhere on campus has doubled in size in just two years and is now available at more than 130 schools nationwide, with recent additions like Boston College, The University of Alabama in Huntsville and University of California Santa Cruz.

“Tens of thousands of students use Xfinity on Campus every day to watch TV and that’s enabled us to identify some interesting viewing trends, like the significant portion of live programming college students are watching, including sports, scripted drama and reality TV,”  said Mike Gatzke, Vice President, Video Subscription Services, Comcast Cable. “Xfinity on Campus is helping us learn a lot about what, how and when students watch, and ultimately enabling us to further enhance and improve our service to offer them the best entertainment experience across devices, anywhere on campus.”

The data was compiled from January through June 2018 and showed:

• Live TV Matters: 44 percent of total video consumption was live, followed by video on demand at 37 percent, and DVR at 19 percent.
• TGISunday and TGIThursdays: Students spend the most time watching TV on Sundays and Thursdays, while spending the least amount on Saturdays.  And 7:00 – 9:00 p.m. is still the most popular viewing time across all days of the week.
• Biggest Screen Wins: Even without TVs, students still revert to the biggest screen available; twice as much consumption happens on computers and laptops verses mobile devices.
• Sports Reign: Live sports dominated the top 10 most-watched programs, fueled by the NBA and NFL playoffs, the Winter Olympics, Super Bowl, and the NCAA basketball tournament.
• Must-See TV: Among the most popular live programs were This is Us, Grey’s Anatomy, The Bachelor, Jersey Shore: Family Vacation, Riverdale, The Good Doctor, Keeping up with the Kardashians, grown-ish, Modern Family and Law & Order: SVU.

Xfinity On Campus offers more than 100 live channels, including every major broadcast network, as well as channels like AMC, Bravo, Comedy Central, ESPN, FX and MTV through Comcast’s Xfinity Stream app and portal. The service also includes access to thousands of current season TV shows and hit movies via Xfinity On Demand. The service is included with room and board for students living in on-campus housing at more than 130 schools this year, including the latest additions: Amherst College, Boston College, Clark Atlanta University, Concordia University, Indiana University South Bend, Oakland University, Robert Morris University, St. Thomas University, The University of Alabama in Huntsville, University of California Santa Cruz, Wayne State University and William Carey University among others.