Players from the Bills and Chargers NFL teams on the field during a game.

Bills-Chargers Thriller in Peacock Holiday Exclusive Delivered Primetime’s Largest Audience on Saturday Night

Stamford, CT

The Buffalo Bills’ down-to-the-wire 22-20 victory over the Los Angeles Chargers in the Peacock Holiday Exclusive delivered primetime’s largest audience last Saturday against all other programming.

The Peacock Holiday Exclusive – Peacock’s first exclusive NFL game – reached 9.9 million total viewers. The game peaked at an average of 8.4 million viewers from 10:45-11 p.m. ET during Peacock’s presentation of the NFL’s first-ever commercial-free fourth quarter, according to Nielsen official data.

“Peacock and NBC Sports successfully delivered the streaming service’s first-ever exclusive NFL game with the innovative commercial-free fourth quarter,” said NBC Sports President Rick Cordella. “Winning the night in primetime is a strong sign heading into our upcoming Peacock exclusive NFL Wild Card playoff game on Jan. 13.”

Across Peacock, NBC stations in Los Angeles and Buffalo, and NFL+, Saturday’s Peacock Holiday Exclusive (8:05-11 p.m. ET) averaged 7.3 million viewers based on Nielsen official data.

Bills-Chargers delivered a 38.5/66 local rating/share on WGRZ (NBC Buffalo) and a 6.9/27 on KNBC (NBC Los Angeles).

In less than three weeks, Peacock will be home to the first-ever exclusive live streamed NFL Playoff game in primetime on Saturday, Jan. 13, 2024. The Peacock exclusive Wild Card game will be the second of three NBCUniversal games on Super Wild Card Weekend – marking the first time a media company presents three NFL Playoff games in a single weekend.

Viewership figures are based upon custom fast national live + same day data from Nielsen.