Americans Rallying to Support Small Businesses
American consumers are rallying to support small businesses this holiday season according the new research from Comcast Business which explores U.S. consumers’ shopping trends and behaviors amid the COVID-19 pandemic.
Comcast Business is committed to helping businesses of all sizes offer the technology-forward experiences their customers expect, enabling them to go beyond bouncing back, to bouncing forward.
The national survey of more than 1,000 consumers found that 46% are more likely to patronize local/small businesses this holiday season compared to previous years, driven primarily by a desire to give back to their communities (53%), while also becoming more purposeful in their shopping.
The study also revealed that 84% of Americans are mindful of the type of businesses they support, including purchasing from small and Black-owned businesses. It also found that consumers:
“2020 has been a trying year for small businesses – the lifeblood of our communities – and the consumers that support them. The results of this survey demonstrate that Americans appreciate the outstanding service, selection and spirit of what small businesses bring to their communities – and consumers are ready to pay it forward this holiday season,” said Eileen Diskin, Chief Marketing Officer, Comcast Business. “Comcast Business is committed to helping businesses of all sizes offer the technology-forward experiences their customers expect, enabling them to go beyond bouncing back, to bouncing forward.”
Comcast Corporation is helping small businesses hit the hardest by COVID-19 with Comcast RISE, part of a $100M Diversity, Equity and Inclusion initiative that offers access to grants, marketing resources, and technology to help small businesses strengthen and survive. The company has also teamed up with leading brands, including American Express, Inc., Amazon Web Services, and more, to develop free webinars, resources, and tools for business navigating this new environment.
The results presented in this release were compiled from research conducted in a survey of 1,279 American adults by YouGov Plc. on behalf of Comcast Business. The survey was conducted online on Dec. 2 and Dec. 3, 2020. The figures have been weighted and are representative of all U.S. adults (aged 18+).