With four countries remaining in the World Cup (Belgium, Croatia, England, and France), below are four key Telemundo Deportes’ World Cup viewership metrics heading into the semifinals:
- Through the quarterfinals (60 matches), Telemundo Deportes’ 2018 World Cup presentation has reached 34.7 million TV viewers – already exceeding the Spanish-language reach for the full 2010 tournament (32.2 million), which was in a comparable time zone. To this point in the tournament, Telemundo has reached nearly 55% of the U.S. Hispanic population.
- Telemundo’s TV coverage has also set records for the network’s most-watched daytime windows 67% of the time on their respective days of the week (14 of 21 match days).
- In addition, Telemundo Deportes’ digital presentation has reached 14.4 million unique users, generating a record-setting 125 million livestreams AND 1.87 BILLION live minutes viewed – which makes the 2018 World Cup the biggest livestream sports event in Spanish-language history.
- Telemundo Deportes’ digital presentation has delivered a substantial 11% lift to the Total Audience Delivery with an Average Minute Audience of 210,000 viewers. The TAD average per match is 2.2 million viewers.
Source: Nielsen, L+SD, fast nationals; Adobe Analytics. TAD is based on match window duration.