104th Indianapolis 500 Delivers NBC Sports' Second-Most Watched Indycar Race on Record
NBC Sports’ presentation of the 104th Running of the Indianapolis 500 on Sunday from Indianapolis Motor Speedway averaged a Total Audience Delivery (TAD) of 3.737 million viewers, making it NBC Sports’ second-most watched INDYCAR race on record and NBC’s second-most watched sports event since January, according to Fast National Data from Nielsen and digital data from Adobe Analytics.
Sunday’s race was the first-ever Indy 500 to take place in August, following 103 runnings in May, and the first “Greatest Spectacle in Racing” to run without spectators. Rahal Letterman Lanigan Racing’s Takuma Sato won his second Indy 500 under caution following a late-race duel with Chip Ganassi Racing’s Scott Dixon.
Following are additional viewership highlights from Sunday’s Indy 500 (2:31-5:45 pm ET), which faced uncommon competition from the NBA, PGA TOUR and NASCAR: