2017/12/corporate_2017_Import_Background_Fill.jpg
Television

USA Network Unveils Graceland: Undercover, A Second-Screen App For Sleuths

Created in partnership with in-show sponsor Kia Motors America, Graceland: Undercover allows new fans to invent their alias and become virtual agents.

Last week, USA Network launched the groundbreaking companion app Graceland: Undercover, a live second screen experience which gives viewers the unique opportunity to fully immerse themselves in the plot and the world of the network’s newest original series.

Users have the power to unlock rooms within the Graceland mansion, explore 360 degree views of each room and delve deeper into the backstories behind each character. Over the course of the season, users can access more than 60 never-before-seen videos shot from each individual character’s point-of-view, providing an intricate look into show’s captivating storylines. Adding fun, competition and a social dynamic to the mix, fans can recruit their Facebook friends to participate and chat about the show at USA’s Graceland Chatter social hub – plus, they will have the chance to win points, badges, and prizes, including a trip to Malibu courtesy of Kia.

"This is a highly immersive experience that engages fans beyond the television screen in a whole new way – enabling them to actively explore the complex world of Graceland and get inside the characters’ heads," said Alexandra Shapiro, Executive Vice President, Marketing and Digital, USA Network. "As both the on-air and digital partner, Kia will benefit from reaching the most engaged Graceland fans before, during and after every episode."

USA created Graceland: Undercover in conjunction with series creator and executive producer Jeff Eastin and his creative team, as well as technology partner Mobients, a full-service mobile design and strategy agency.

Inspired by true events, USA’s new one-hour drama, Graceland, which airs Thursdays at 10 p.m. ET, is about the adrenaline-fueled world of a diverse group of undercover agents whose lies are their lives. From Fox Television Studios and White Collar creator, Jeff Eastin, the series stars Daniel Sunjata (Rescue Me), Aaron Tveit (Les Miserables), Vanessa Ferlito (Stand Up Guys), Brandon Jay McLaren (Falling Skies), Manny Montana (Chicago Code) and Serinda Swan (Breakout Kings).

Watch a demo of Graceland: Undercover