Television
USA Gives Modern Family Fans Star Treatment on Second Screen
Sep 19, 2013
Modern Family will air five nights a week starting Sept. 24, but fans will be getting a lot more exposure to their favorite families across multiple platforms.
Starting this week, Modern Family fanatics (known as MOFYs) can visit MOFY Nation, a digital hub where they can share their favorite series scenes. Fans can also upload Modern Family-inspired testimonials with the chance to be featured on-air.
With second-screen becoming more of a compliment to TV viewing, USA is giving fans the chance to engage in never-before-seen interviews and trivia while watching an episode. This content is available during the show in real-time via Modern Family Sync, the USA Anywhere App, as well as popular mobile apps like NextGuide, Shazam, Viggle and zeebox.
Sunday nights will provide an opportunity for real-time social activation with Modern Family Live. Fans can watch, play along on their connected device and see real-time, on-air results to polls and fan meters. Every week, the top registered players will be featured on-air at the conclusion of the telecast.
USA has consistently worked to create integrated experiences for their shows. The network unified the viewing experience across all devices, including hit shows like Suits, while the drama Graceland developed a second screen App for fans who wanted to play secret agent during the show. Modern Family is a perfect show to add this level of integration and social interactivity.
"In welcoming this new family to USA, we felt it was important to create a vibrant and socially active community where super fans can share how Modern Family has affected their lives," said Alexandra Shapiro, executive vice president, marketing and digital, USA Network. "This series has an unbelievably passionate following, and our goal is to turn the spotlight on the fans themselves and engage them on a whole new level."
NBCUniversal, a Comcast Company, operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts.
