Television

USA Continues Streak as No. 1 Cable Network in Total Viewers

USA Continues Streak as No. 1 Cable Network in Total Viewers

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USA ranks No. 1 among women in 18-49 and 25-54. WWE powers USA to No. 1 in cable entertainment on Monday nights for 2014 in all key demos.

USA Network will finish the year as the most watched ad-supported cable entertainment network for an unprecedented 9th consecutive year. Fueled by a strong stable of original series, the powerhouse WWE Monday Night Raw, and top-rated acquired series, USA’s winning streak continued with 2.14MM total viewers P2+, 7 percent higher than the closest competitive cable entertainment network.

USA is also cable’s top-performer with women, ranking #1 for the year in F18-49 (486,000, +8 percent over its closest competitor) and F25-54 (500,000, +8 percent). USA has been No. 1 in F18-49 since 2005 and in F25-54 since 2006 — both unprecedented streaks among ad-supported networks.

"In an increasingly competitive landscape, maintaining our leadership position is a true feat and a testament to our quality programming," said Chris McCumber, president of USA Network. "2014 was also a financial success for the network, as we once again achieved our most profitable year ever.  I am excited to build on this momentum in 2015, as we roll out more new dramas than ever before, starting with the much-anticipated event series Dig."

  • WWE Monday Night Raw: The most-watched, regularly scheduled program on cable, 52 weeks a year, delivered 4.68MM total viewers P2+, 2.15MM P25-54, and 2.08MM P18-49, making USA #1 Monday nights in 2014 for all three categories among cable entertainment networks.  Raw made USA the No. 1 entertainment network in all of television Monday nights for M18-34.

  • Suits: Was among the year’s top 20 scripted series on cable, delivering 1.79MM P18-49, 1.95MM P25-54, and 4.37MM total viewers P2+.  Sirens was cable’s No. 1 new ad-supported comedy in 2014 in P25-54 (870,000).  Sirens returns for its second season premiere with a double dose of half-hour episodes on Tuesday, Jan. 27 at 10/9c, followed by the continuation of the fourth season of Suits with all new episodes on Wednesday, Jan. 28 at 10/9c.
  • Chrisley Knows Best: The network’s buzzy, breakout reality series  ranks as a top 20 new cable reality series in 2014 in P18-49 and P25-54. The series debuted with a strong first season in April and was swiftly renewed for a second season, which aired its finale last night. In L7 measurements, season 2 to-date is averaging 1.17MM P18-49 (+24 percent over Season 1), 1.14MM P25-54 (+30 percent), 590,000 P18-34 (+7 percent), and 2.18MM total viewers P2+ (+29 percent). Season three will start production in the new year.
  • Acquired Series: USA has three of the top acquired series in cable with Modern FamilyNCIS and Law & Order: SVU. SVU and NCIS are the top two acquired dramas on cable among P18-49, P25-54, P18-34, and total viewers P2+. Modern Family, which delivered a much younger and upscale audience to the network, was one of the year’s top ten acquired series among P18-49, P25-54, and P18-34.
  • Renewed Series: USA recently renewed original dramas GracelandSuitsSatisfaction and Royal Pains to return in summer 2015; a second season for comedy Playing House; and a third season for the reality series Chrisley Knows Best, to return spring 2015.
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